Exploring is a hand to open up the unknown fog. It is a writing brush for creative arts and a channel for changing the future.

Fashion profile

Brand Name: DOTACOKO

Established: 2008

Tonality Overview: Taking the independent spirit of women in the new era as the starting point, they advocate the idea of ​​“cool and elegant” clothing and strive to balance comfort and fashion. DOTACOKO inspires contemporary women to move forward and live their own unique attitude and tone, which is the design aesthetics of brand independence and elegance.

Everyone has the potential to be infinitely unknown. All you need is to be faithful to your heart, follow your intuition, embrace the unknown, and enjoy every courtesy. DOTACOKO A/W2018 explores the new image of women’s independence and femininity with an unknown perspective and in a flexible way.

Q&A conversation

SZFW: This season's theme of Shenzhen Fashion Week is “Art and Life”. How do you view the relationship between fashion, art, and life when designing and creating?

DOTACOKO: Art originates from life, but above life. In the same way, costume art is also a substance formed from the extraction, processing and re-creation of life. Life gives fashion design inspiration, and fashion design can extract valuable and meaningful parts of life, apply it to the creation of fashion, and bring new artistic feelings to people.

SZFW: What is the theme of this big show?

DOTACOKO: Winter 2018 released a big show theme for Explore The Unknown / unknown exploration.

SZFW: How to find the source of inspiration at the beginning of design?

DOTACOKO: DOTACOKO extracts various artistic elements such as movies, music, paintings, astronomy, etc., transforms it into a source of design inspiration and creativity, and then fits into fashion trends. In this era of self-assertion, we combine design with the most subtle details of life to adapt to the current consumer attitudes that demonstrate individuality and advocate freedom, and truly integrate fashion into life.

SZFW: What message would you like to convey to everyone through the T stage of this Fashion Week?

DOTACOKO: As the consumer groups become younger, younger, and more diverse in demand, DOTACOKO is also actively exploring more accurate positioning of new consumer groups and constantly tapping the integration of existing brand ideas and young consumers' minds. Create a brand new brand image. At this year's Shenzhen Fashion Week, DOTACOKO hopes to provide just the right "cool elegance" to provide contemporary women with a fashionable elegance and lifestyle aesthetics.

Every exploration of the unknown is also a challenge to self. A/W2018 Shenzhen Fashion Week, together with DOTACOKO, looks for a woman's highly varied and elegant self. Explore The Unknown...

Show information

2018.03.18 15:30 B show field

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