MORELINE Mum

Art fashion without borders

MORELINE Mum, known as the "King of Printing," has never ceased to actively explore the fashion and art fields. The romance of printing is like a ceremony and the art of walking is released. MORELINE Mum has always described the gracefulness of women with artistic beauty. pursue. This quarter, with the cooperation with Patricia Forgeal, French fashion will strike China's elegance and will present an ultimate expression of romance...

Fashion profile

Brand Name: MORELINE Mu m

Established: 1992

Tonality Overview: MORELINE Mum, a fashion group with 25 years of artistic accumulation, has been hailed as the “king of printing” in the industry. The elegance of life art adds a melody of happiness to the women of all ages. It is derived from European museum-class hand-painted print fabrics. It is full of fashion, exquisite and swaying, and becomes a graceful aesthetic incarnation.

Patricia Forgeal

Born romance

The famous French fashion designer Patricia Forgeal seems to be born with romance. Growing up in Paris, in the middle of a sewing family surrounded by precious fabrics, he has never stopped pursuing creativity since childhood and opted to attend ESMOD, the most prestigious fashion institution in Paris, to further consolidate and enhance his artistic days. Minute.

Patricia Forgeal once expressed his vision, thoughts, and passion for fashion. “I always seek breakthroughs in mashups, creativity in costumes, and brilliant colors. People can feel my dedication to creativity and create for women in my works. Unique passion for fashion.” Under the great enthusiasm and talent of Patricia Forgeal, AMUSE came into being. Like the designer himself, AMUSE is full of bold and interesting female charm, romantic and adventurous.

Q&A conversation

SZFW: How MORELINE Mu m looks at the relationship between fashion, art and life?

MORELINE Mu m: fashion in the MORELINE Mu m seems to be the body outside the skin, within the building, the world between the second home, we will fashion and tailoring as a soft art of architecture. Art is more and more important in life. This is an improvement of human civilization and a pursuit of a better life.

SZFW: What kind of fashion art will be presented at that time. Can you reveal the highlights of the show?

MORELINE Mu: In this fashion week, the design team will return to the retro modernism of the 19th-century British aristocracy and explore the exquisite elegance of European nobles. At the same time, Patricia Forgeal, the famous French fashion designer, will also be on the stage for the first time, letting the French fashion meet the exquisite elegance of the MORELINE Mu m art and present a global fashion dialogue for the world.

SZFW: After the big show, what is the development trend of MORELINE in the second half of the year?

MORELINE Mu: Taking this fashion week as an opportunity, MORELINE Mum will continue to deepen its brand globalization strategy and continue the upgrade of its brand and top European design team in the field of fashion art. It is expected that in the third quarter of 18th, MORELINE Mum Fashion Group An international static static exhibition will be organized in the British Museum District in London. It is intended to allow the world to hear more Chinese voices, such as the concept of global borderlessness proposed by Princess Royal of England to MORELINE. MORELINE Mum Fashion Group It will continue to take globalization as a strategic goal and increase the layout of multi-brand groupings.

SZFW: What is the source of inspiration for the AMUSE2018 Winter Series? What is the iconic element of the design?

Patricia Forgeal: My inspiration usually comes from the romantic lifestyle in Paris, France. The most iconic of the design is the portrayal of typical Parisian women. They went shopping in Paris in the spring, drank tea in the afternoon, and went to the bistro for a night of revelry. They were free, happy, and charismatic.

SZFW: Why did you choose to display your work on A/W2018 Shenzhen Fashion Week?

Patricia Forgeal: During the Paris Fashion Show in January this year, the creative and commercial influence of AMUSE's works showed us the privilege of being closely watched and invited to cooperate with Shenzhen MORELINE Mum Group, so this time we were very interested. Attend the A/W2018 Shenzhen Fashion Week and hope to present AMUSE's latest season's work on the show floor.

Borderless artistic expression of fashion,

Like a romantic romantic dance.

A/W2018 Shenzhen Fashion Week,

MORELINE Mu m X AMUSE,

Has tapped to dance to you.

Show information

2018.03.16 20:00 A show field

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