Linen fabric is a type of textile made of polyester. It is known for its durability, breathability, and natural luster.Linen fabrics come in a range of weights and textures, from lightweight and sheer to heavy and textured.It is often used in its natural color, which is a light beige, but it can also be dyed in a variety of colors. Linen fabric is often used for bedding, and home decor items such as tablecloths and curtains.Linen fabric is also eco-friendly, as flax plants require less water and pesticides than other crops used for textiles.
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In 1968, a former sailor from France named Ficher Mendès established a garment processing factory in Nîmes. The company specialized in manufacturing workwear and adopted a logo featuring a lion and an iron anchor, symbolizing strength and durability. Over the years, the brand evolved, and in 1985, the LANDVANJEANS label was officially launched. In 1989, under the creative direction of French designer François Lambert, the brand underwent a rebranding, introducing a new English-style logo that is still used today. François Lambert's design philosophy emphasized European simplicity, a classic aesthetic, and a commitment to quality—values that continue to resonate with consumers.
LANDVANJEANS quickly gained popularity among young people in France, thanks to its stylish yet functional designs. For those interested in joining the brand as a franchisee, there are specific requirements. First, the initial investment for opening a single store is around 10,000 yuan, with a contract term that must be fulfilled. Additionally, the first order should not be less than 50,000 yuan. The pricing varies by season: 1,500 yuan per square meter for spring and summer collections, and 1,800 yuan per square meter for autumn and winter lines.
Regarding store location, the shop must be situated in a high-traffic area such as a local mall or commercial street. The minimum size for a street-side store is 50 square meters, while for mall locations, it’s at least 40 square meters, depending on the business district. All stores must maintain a consistent visual identity, including custom corporate branding, signage, and display fixtures, as per the [Land Van Jeans - Blue Guowei] guidelines.
In terms of returns, within one month, up to 15% of the total order can be returned, and sales records can be adjusted accordingly. If any product has quality issues, the company will fully refund or replace the item. This flexible policy helps ensure a smooth and successful partnership for franchisees.
August 16, 2025