Cardigans are also going "private custom"

Speaking of Impression Grassland, it is no stranger to citizens who like to wear cashmere sweaters. This is the first high-quality product of Dalang, which is famous for its production and processing of cashmere products. The brand has been awarded the National Knitwear Famous Boutique Award for 5 consecutive years and won the Color China “Color Application Award” for two consecutive years.

At present, the company has more than 200 stores across the country, and the company's first “private-custom” lifelong maintenance service model has won the trust of customers. The number of customers in the company is increasing by 20% per year, and the 2013 production value has reached More than 30 million yuan.

Innocent products can be packaged At the beginning of its founding, Tung Wah was once a subsidiary of China's famous cashmere group Ordos. It was later transformed into a separate business entity. Despite growing alone, the outstanding "genes" inherited from the "parent" have always been the lifeblood of the company's development, and every link in raw materials, technology, design, processing, and packaging has particularly stringent requirements.

"Quality is the life of an enterprise. Whoever does not attach importance to product quality will be eliminated in this market." Li Shengli, general manager of Dongsheng Company, stated that the development of enterprises must be necessary to expand the market, but enterprises must pay attention to product quality for long-term development. Fine management and strict requirements are achieved. He said that from the very beginning, his position on the company is not blindly pursuing the expansion of quantity, but put the product quality first, and strive to bring 100% enjoyment to the customer.

“Impressive Grassland” Dalang Store staff Liu ** told reporters that the establishment of the company has so far created a “customer zero complaint” miracle, she said that this miracle is rooted in the company’s “demanding” product requirements. She said that in the process of quality inspection, if employees find that the product has a little flaw, then this cashmere sweater must be returned to the factory for reprocessing until the product reaches a near-perfect level in order to be sealed in the packaging.

According to reports, Li Shengli’s office is located in the factory yard and daily inspection of the production line becomes his routine work. Every day, he is keen to communicate with the factory's technical staff and management personnel to solve the problems arising in the process.

Five won the National Famous Boutique Award as the famous town of woollen sweaters in China. There are tens of thousands of woolen weaving companies around Dalang, and there are more than 4,000 large and small wool weaving companies within its jurisdiction. What kind of "law of the jungle" should Dongye Company follow in order to kill a bloody road in the encirclement of competitors?

Li Shengli gives an answer - create an independent registered brand. With more than 30 years of mature advanced production technology and high-quality raw material supply from Ordos, Li Shengli created the first cashmere brand, Impression Grassland, in Dalang, and the market positioning is the mid-income consumer group.

The brand was favored by consumers as soon as it launched the market. A customer said with emotion: “I have passed through many brands of cashmere sweaters, but the impression of 'impressive grassland' has given me the intention to do the product. The product quality and after-sales service are satisfactory.”

In order to make the “Impressive Grassland” brand, Li Shengli did not return to his hometown in Inner Mongolia for six consecutive years. He devoted all his body and mind to the business just started. Today, Impressive Grassland has more than 200 stores across the country, of which there are two in Dalang, one in the Maozhi Trade Center and the other in the lobby of the Royal Garden Hotel.

At the same time, the brand is also emerging in the wool knitting industry, winning the National Knitwear Outstanding Brand Boutique Award for 5 consecutive years and the Color China Color Application Award for two consecutive years.

"Impressive Grassland" brings people a good impression with a caring service. Li Shengli said that as long as the purchase of "Impressive Grassland" products, customers can go to any special shop to enjoy free cleaning and maintenance services, eliminating the need to wear sweaters to worry about.

Private Customization Meets Individual Needs At the end of last year, Dongsheng Company planned to launch “Impressive Grassland” cashmere culture promotion activities, and pioneered the “private customization” one-to-one service project in Dalang to meet the individual needs of customers. Customers only need to speak their own needs, companies sent professionals tailored to the needs of the move, this can be the best avoid "Zhuangshan."