If you want to use one word to express the common experience and the emotion of common growth among the partners, no one is more appropriate than "the same stormy one". In the recently held 2013 Beijing East First Platform Partner Conference, Jingdong put the "same boat Award" is given the highest award of honorary partner of the GOELIA song Leah brand women's entrepreneurship - Guangzhou grid wind Clothing Co., Ltd (hereinafter referred to as "grid wind dress"). Jingdong hope in this form of expression for GOELIA GELA women's full recognition and trust.

With the development of the Internet, the trend of traditional business e-commerce is irreversible. As a very successful business under the line of women's clothing brand, GOELIA Gillia did not miss this wave, and gradually built up across the Tmall, Taobao, Jingdong, Intime, the only product will be, QQ Mall omnichannel online distribution Service Platform.

According to GOELIA, the general manager of Goliath e-commerce, the so-called "e-commerce" and "e-commerce" are the means. "商" is the essence and both online and offline are only sales channels. The essence of product competition must be based on Quality-based, consumer experience as the standard. Under the guidance of this concept, GOELIA Gloria women's wear has always been excellent fabrics, workmanship known, and dedicated online sales of the flagship young fashion brand "little g", then for young women around the age of 22-28 build, with stylish Apparel style, the accurate grasp of the international trend as well as for the Internet's rapid response speed, won the female consumer favorite. In less than two years, its turnover has increased from 70 million to 350 million. At the same time, the traditional enterprises have been unable to achieve growth because they have been involved in e-commerce to make profits. As a result, growth can not guarantee a vicious circle of earnings and make profits and growth. The results give the traditional business confidence.

歌莉娅-Gloria

GOELIA Gillia Jingdong flagship store

"There are two ways to build an internet brand, one is to understand human nature, the other is to create demand rather than satisfy demand. The other is the process path, that is, market segmentation, target market selection, self-positioning, and integrated communication. Starting in May 2012, on the web, Gallia set up her own search engine, made precise marketing on forums, and interacted with multiple brands on Weibo. In 2012, they planned "New York Travel" event, participating in more than 200,000, and create sales record breaking millions. In the "Double 11" campaign in 2012, Goliath rose from No. 20 in 2011 to No. 7 in the women's clothing category with a total sales of 40 million sets on each platform, with sales up 6 - 7 times, customer price is more than 500 yuan.

On the other hand, focusing on the cultivation of qualified personnel and creating a fighting team has always been a very important part of GOELIA's development of e-commerce. Liu Shichao's management philosophy based on "service orientation" and "taking happiness as the cornerstone" has been infiltrated into employee management At all levels, now has nearly 200 people Gelia e-commerce team, per capita sales increased at an annual rate of 30%. And his infiltration of this philosophy of management has also been directly feedback on the experience of consumers, GOELIA GELA staff passed their happiness to consumers, the website has bought GOELIA Gloria fashion consumers will have a feeling, that GOELIA Gloria service is particularly good.

Today's GOELIA Gloria has formed the online go hand in hand, the status of the brand has become more and more solid, and with the gradual expansion of its brand influence, GELAIA GELA has started towards the goal of world-class women's brand .

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