In 2011, the brand strategy of the hyena "sharp change and new life" was launched. Through the profound analysis of the children's products industry and the precise grasp of the consumer market, as well as the integrated grafting and optimization of the company's various internal and external resources, the dog has solemnly shouted the brand declaration of "love, starting from the sport" for the vast market and consumers. It advocates a sports lifestyle that is conducive to the healthy growth of children, and provides them with a wide range of sports and leisure products including sports shoes, casual shoes and sports accessories for general sports and leisure life.

The hyena appeals to the parents to pay more attention to the child's mental health while paying attention to the child's physical health, giving the child more companionship and care, and providing the child with a healthy and happy growth environment. This is the call of the times and the special mission of the dog brand.







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