In this year's Labelhood entitled “Meet the real one” (short for “ME.TRO”), 20 Chinese fashion designer brands will be exhibited at the Jihui Shanghai Lafayette Art and Design Center. 2018 autumn and winter series, including six brands will be the first appearance in this. They are Jamie Wei Huang, Oude Waag, Susan Fang, Underage, Angus Chiang, and The World Is Your Oyster.

In addition, brands participating in this season Labelhood also include women's clothing brand Angel Chen, Jonathan Liang, Samuel Guì Yang, Shushu/Tong, Sirloin, The Lawn, Wanbing Huang, Swaying, Yingpei Studio, Yirantian and menswear brand Motoguo, Private Policy, The Worldfix Your Oyster, 8on8, and men and women wear Ffixxed Studios.

BoF has previously reported that many Chinese Taiwanese designers, Angus Chiang, are well known for giving Taiwanese culture a new life. Huang Wei, the designer of Jamie Wei Huang, also came from Taiwan. After graduating from Central St. Martin, she founded her brand in the same name in London. Today, you can buy her artistic designs at Dover Street Market, Urban Outfitters and Isetan Department Store in Japan.

Also graduated from Central Saint Martin and designer Shen Shen behind Susan Fang and Underage. The former focuses on modern aesthetics and integrates architecture and art into sculptural women's designs, while the latter aims to reconstruct the spirit of treason and romanticism. Oude Waag is a new brand founded by Yin Jingwei who graduated from the Royal Academy of Arts last year. Oude Waag was the name of the street that was accidentally discovered by the designer during his journey in Antwerp. The shape and pronunciation of the letter was used as the brand name in accordance with the aesthetic spirit of the brand.

The two designers behind The World Is Your Oyster are Chen Jingxi and Yan Zixin from Hong Kong, China. The brand name comes from Shakespeare's book "The Merry Wives of Windsor," which means "The world is in your hands." The brand philosophy, like its name, focuses on the importance of exploration. It constantly explores the contours of clothing and the possibilities of materials to redefine the style of contemporary men's and women's wear.

In addition to fashion shows, the current Labelhood will also cooperate with Alibaba's e-commerce platform Tmall to conduct online and offline interactions. It is reported that the two sides will jointly interact at the scene through the offline store. Participating brands will launch products that best represent the brand's genes, and will be brought online simultaneously in Labelhood and their respective official Tmall flagship stores.

“The innovative model of this temporary store indicates that Labelhood has taken a big step forward in the development of the fashion community,” said Liu Xinyi, co-founder of Labelhood, who told the BoF: “In the retail channel layout, we will do before the opening of the Shanghai Fashion Week. A major announcement. Please stay tuned."

New Labelhood Schedule | Image Credit: Provided by the other party

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April 16, 2024