Lu Junqing: Do not share, that is, demise

In the face of this ever-changing era, Silicon Valley product master Marty Cagan has felt that most people are wandering in the dark, they only know about complaints, but they never want to find a power switch.

It is true that some entrepreneurs are helpless for many difficulties because they are unable to break through the solidification boundary of certain cognitive fields and cannot find the power switch in the dark chamber.

At the 150th Tianjiu Sharing Investment Fair ("Tianhui Fair"), which just ended in Chengdu, Mr. Lu Junqing, Chairman of the Board of Directors of Tianjiu Shared Holding Group (referred to as "Tianjiu Sharing Group"), faces more than a thousand people from all over the country. Entrepreneurs from all over the world made a wonderful speech on the theme of "The Opportunities and Challenges of the Second Half of the Internet", and the wisdom of Buddhism was praised.

Lu Junqing, Chairman of the Board of Directors of Tianjiu Shared Holding Group

The so-called success usually has two dimensions, one is amplitude and the other is frequency. The amplitude is always more important than the frequency, because the first place is far better than the second place. Lu Junqing broadened the boundaries and connotations of the second half of the Internet for the on-site entrepreneurs from the "amplitude".

The second half of the life and death bureau

Undoubtedly, since it is already the "second half" of the Internet, it means that a group of enterprises will enter the final "life and death bureau", whether it is a skyrocketing or a fall to hell, depending on the entrepreneur's cognitive realm and coping strategies.

When many people are confused about the "second half of the Internet", Lu Junqing has outlined four key strategies: "mobilization, digitization, intelligence and sharing."

Researching these four essentials will be able to control the four major opportunities in the second half of the Internet, adapt to the trend, and help entrepreneurs to skyrocket in the Internet era. On the basis of savings, create more and more increments.

The so-called "mobilization", in general terms, mobile phones have been extended to become the new organs of modern humans. Each enterprise will use mobile phones as a carrier to connect and structure various business activities, such as daily management, work, work, various consumption, Experience and life, all of these, through the hands of institutions to build a new value order and complete closed loop. For example, starting next year, Tianjiu Sharing Group will further implement “migrant-bird work” on the basis of the four-six work system (four days a week, six hours a day), and some employees only need to go to the company every week. One day at work, at other times, you can work from home based on your mobile phone. This is the change brought about by “mobilization” and gradually changes our work scene and lifestyle.

And "digital" means that all valuable things in the world will become numbers and become big data. Everything and life of people will be based on big data and stored in big data. The most typical application is precision marketing based on big data. Especially for entrepreneurs, the impact is far-reaching, and all decisions of the company will rely on big data. It can even be boldly predicted that the future world has nothing but numbers. Everyone's basic data and behavioral data, each enterprise's data, are stored in real time, supporting countless application scenarios behind it. What is the biggest asset in the future world? It is no longer minerals, land and natural resources that we are familiar with, but big data. This will be an invaluable value evolution.

"Intelligence" is also the slogan of the past one or two years. Lu Junqing judged that within 10 years, more than half of our labor was done by intelligent robots. Nowadays, it has already begun to appear. For example, sweeping robots, dishwashers, cooking robots, babysitter robots, security robots, lawyer robots, doctor robots, etc. have been born in the market. At the same time, Lu Junqing also advised people not to worry about "robots working for humans" and to embrace the intelligent era with enthusiasm.

Lu Junqing finally emphasized "sharing" and even said that everything in the future will be shared. Lu Junqing takes the Tianjiu Sharing Group as an example. The reason why Tianjiu Shared Group can create one after another business miracle is enduring because it is the first mover to realize the “sharing” from soul to body. Through 27 years of accumulation, Tianjiu Sharing Group already has hundreds of thousands of entrepreneurial members, which is unique in China. By pooling a large number of contacts, massive projects, and massive capital, and stimulating the free flow of resources, we can maximize the combination and optimal allocation. Every entrepreneur can take what he needs, do his best, and get what he wants. This is the power of sharing. Lu Junqing even said with certainty, "If you leave sharing, Tian Jiu will have no life." It can be seen that the Tianjiu Sharing Group itself is a company born for sharing.

Undertaking such an mission of the times, Tianjiu shared a great return. After nearly 30 years of development, Tianjiu Sharing Group has become China's largest enterprise accelerator. With the mission of “accelerating for enterprises and making partners happy”, in the past three years, it has successfully hatched Zhixiang bicycles, Hanbang tailoring, and bee mad purchases. More than 30 globally-operated high-growth companies, including Parallel World, have more than 100 wholly-owned and holding companies in 37 cities across the country.

The second half of the new pattern

As a well-known pioneer in the sharing economy, how to create a new situation in the second half of the Internet? Lu Junqing said that the second half of the Internet is simply "Internet +", the future is unknown, what is going to happen in the second half of the Internet is, after all, unknowable, full of infinity The possibility, what can be determined, is that it will inevitably produce more subversive changes.

Compared with the previous changes in the agricultural, industrial and information ages, the biggest difference brought by the Internet is that it is full of huge "uncertainty", but it is precisely the era of a hero, any wave and feng shui It is possible to bring a group of people and an industry to rise instantly.

How can we let ourselves rise?

Lu Junqing is very creative in summarizing China's classical philosophy and wisdom, saying that it is necessary to understand the change of change - the best way to deal with change, that is to change everything. Change with change, dance with change, and blend with change.

Based on the calmness and insight of change, in the second half of the complicated Internet, Lu Junqing turned his back on the chest. At the Tianqi Fair, he also shared this "calm" with all participating entrepreneurs - mastering the essence, Come with your heart.

Regarding the nature of the second half of the Internet, Lu Junqing also gave three concepts: mobile, O2O, sharing. Many people may realize that they will suddenly realize the "source" of the four key strategies. Lu Junqing is everything from the source, everything from the actual thinking, only this inspiration, methods and systems.

“Mobile” is a new Internet environment where smart devices such as mobile phones are everywhere. For O2O, Lu Junqing did not talk about it in general, but focused on "Internet + Industry O2O", which represents the reshaping of each industry and industry. The success of the US Mission is one of the examples. And "sharing" is the determining factor for future success or failure.

As one of the earliest pilots of the domestic sharing economy, Lu Junqing once pointed out that the sharing economy will bring the four "fusions" of the times: First, "but use it, don't ask for everything", everything is not my importance, don't care about ownership, I only care if it can be used for me; the second is "no need to buy, just rent", that is, except for the toothbrush and wife, can satisfy this article; the third is "not afraid of short board, I am afraid there is no long board", because the future is the platform Empowerment, you only need to have a bright spot, a strength to develop very well, as the platform effect of the Tianqi Fair; Fourth, the era of "single fight alone", the era of development of the group came." Lu Junqing warned that all enterprises that cannot move will be eliminated, and those that cannot be shared will also be eliminated.

So the question is coming. Now, what is the difference between “mobile, O2O, sharing” and “mobile, digital, intelligent, and shared”? Just add a “chemical” to the root.

This is where Chinese classical wisdom is in the "integration of knowledge and action" in Lu Junqing. The so-called "chemicalization" is to completely change the situation. On the other hand, if you have a slight hesitation in the change, you will not be able to fully upgrade your understanding. Therefore, whether it is mobile or shared, only each enterprise and entrepreneur will evolve together to create their future business achievements.

Jack Welch, the youngest chairman of GE history and known as the world's number one CEO, once said: "Control your own destiny, otherwise others will do it. And as a leader, you have to enrich employees and The soul of the customer. You need to understand the employees and customers, make their work or career full of meaning, remove obstacles for the customer's way forward, and show their generosity genes. You can do this and create a job for employees and customers. Excited, happy historical environment."

Perhaps this is the mission and pursuit of Lu Junqing.

[Lu Junqing's "Life Pattern"]

He is an international philanthropist: initiated and successfully implemented the three major charity projects of the China-Africa Hope Project, the Thanksgiving Hometown Clinic, and the Chinese Entrepreneur Angel Incubation Project, donated more than 20 Hope Primary Schools to Africa, and donated many free clinics to the Chinese countryside. To support many entrepreneurs to innovate and start a business. In 2011, he donated more than 100 million yuan and became the top 20 charitable donation in China. He won the Gold Medal of the Global Charity Alliance.

He is a social activist: he has had separate talks or cordial exchanges with more than 60 heads of state/government heads including President Bush and his father, French President Hollande, Indonesian President Susilo, and Cambodian King Sihamoni. The Shanghai World Expo, the French House of Representatives, the presidential palaces of many countries, Peking University, and Tsinghua University have delivered hundreds of wonderful speeches and are one of the most attractive civil society activists in the world.

He is an enterprise management expert: The book "Happy Enterprise is the Best Enterprise" has become the foundation of the theory of happy enterprise. Together with Ren Zhengfei and Jobs, he was selected as one of the "10 books affecting the management of Chinese enterprises." The pioneering entrepreneur incubator and the four-six work system have all achieved great success. He has been invited as a senior consultant for a number of listed companies.

Editor in charge: Zhou Lingling