Research and Analysis on the Professional Market Situation of Pinghu's Creating Ten Billion Garment Bags

Xu Ma clothing entered the Pinghu·China Garment City store has entered the decoration stage, Shansen Industrial, Lai Tianhua and other apparel companies have also started the renovation of the clothing store. Up to now, 18 Pinghu apparel companies have signed up to enter the local apparel business display area, and they are expected to make a debut in the first half of this year. To be open in the display area of ​​local apparel companies in C District, the clothing city has realized the overall opening, which means that a professional clothing market with prominent characteristics and complete functions will formally rise in Pinghu City, Zhejiang Province.

Relying on industrial advantages, Pinghu is now making every effort to create two professional markets for clothing and bags. Pinghu has a strong garment processing and luggage production capacity, has more than 1,000 garment production enterprises, annual production of 300 million garments (sets); luggage industry with an annual output of various types of bags, bags billion, is the country's three major luggage production base one. With such a large production capacity and so many well-crafted products, most of them affix people's trademarks to the international market. This has to be said to be the "short legs" of Pinghu's traditional industries.

Last year, part of the business of Pinghu China Garment City and the construction of Pinghu International Bag City undoubtedly saw Pinghu apparel and luggage industry see the hope of upgrading, and saw a new era coming. It is reported that Pinghu China Garment City was opened in March 2010, with a total planned area of ​​400,000 square meters, which was developed in two phases. At present, the first-phase project area of ​​145,000 square meters has been completed, among which the A-zone foreign trade dress trading area was opened for trial operation on October 8 last year, and more than 500 merchants were stationed. The current monthly sales are about 10 million yuan; District B, the "Celebrity Times" boutique Department Store opened on December 25 last year and introduced more than 300 domestic and international famous brands; some stores in the local apparel company display area of ​​C District have been renovated and are scheduled to open for business in the first half of this year. Pinghu International Luggage City started construction in June last year, and investment promotion work is also ongoing. At present, more than 200 brand-type and large-scale enterprises have signed up. The city of Baozhou plans to build a total construction area of ​​400,000 square meters, with a total investment of 1.5 billion yuan. Once completed, it will become an international exhibition and trade platform for luggage.

It is not simply a trading venue. The deeper meaning lies in the promotion of industrial transformation and upgrading and local economic development. According to Xiao Jiaxing, Director and General Manager of Pinghu International Bag City, after the completion of the Bag City project, it will include the market for luggage and accessories, the global luggage brand exhibition and trade center, the international procurement center, the headquarters of bag and bag industry, and the global baggage center. A complete collection platform for the luggage industry chain has become a full solution provider for the luggage industry. “At that time, Pinghu Enterprises will no longer need to go abroad to purchase raw materials, and they will be able to access the industry’s latest information at home, learn top-level technologies and brand management, and thus increase brand awareness, and transform from a single foreign trade OEM to a branded domestic sales. It can also promote the transformation of the current integrated model of industry and trade in Pinghu Enterprise. The factory purely produces and gathers trading companies, product display centers, administrative offices, etc. into the bag city.” Xiao Jiaxing said that a market is invigorated and can drive local tourism and consumption. In all other aspects, the promotion of local economic development is limitless and can serve as a city gold business card.

Pinghu International Luggage City's raw materials trading market is expected to test business in September next year, brand bags exhibition trade city, international procurement center plans to test open in 2014. By 2020, the planned annual transaction volume will reach 5 billion yuan, and it will strive to be listed. After the overall opening of the Pinghu·China Garment City, the scale of the transaction is also more than RMB 5 billion. The Korea Pavilion, which is being fully introduced in cooperation with the Korea-Korea Economic and Trade Promotion Association, will become a bright spot. The construction of the two professional markets will speed up the upgrading of Pinghu's traditional industries, increase the competitiveness of the industry, and increase the visibility of the Peace Lake, injecting strong forces into local economic development.