Seven strokes to build Taobao operation system to promote e-commerce competition

[China Glass Network] Taobao's fieryness has already made traditional enterprises, especially retail enterprises, covet. Today, many companies have launched corporate marketing activities through Taobao in the form of C store or Taobao Mall, but in fact they can really receive expectations. There are not many effects. One of the important reasons is that there is not enough systematic understanding of Taobao's operation. So how do you build your own Taobao operation system? The following Cai Gen Tan combined with its own operation Taobao operation case analysis.

I. E-commerce strategic planning
Based on data mining, through the 360-degree insight analysis of the market, competitors, consumer research, and the company itself, the company's overall e-commerce model, overall strategic objectives, development stage steps, inputs and expected benefits are planned. Clear direction. The project functions are decomposed, and the project progress control Gantt chart is formed, and the detailed strategic implementation plan that is executable, supervisable and controllable is implemented.

Second, shop fitting planning <br> <br> in the overall planning of the analysis on the basis of the formation of a first-class Taobao shop planners and first-class UI designer by the overall structure of the shop, columns division, process experience, the visual style of the overall integration Planning and design highlights the store's brand temperament and customer shopping experience.

Third, product planning
Adopt USP (unique sales proposition) planning + FABE mode + brand planning comprehensive system, combined with industry characteristics and Taobao shopping network culture characteristics, through the organic collection of emotional and rational ideas, planning and designing a more productive product baby page , thereby effectively improving product conversion rate.

On the basis of data mining, through the star hot products, Jinniu profit products, matrix planning and pricing system planning of the blocking products, the complete product width and product portfolio are formed, achieving the unification of hot sales and profit balance, and solving the conflicts between online and offline channels. problem.

Fourth, commodity promotion operations

Using various promotional activities of Taobao, planning creative shop various theme activities and related sales, cross-selling and other means to achieve product vividness, enhance user stickiness, increase customer unit price, create explosive products, and achieve sales leap.

V. Promotion and operation

Caigen Tan Taobao promotes the operation system with the introduction of target traffic as the core, adopts the free promotion in Taobao station, the promotion of tools in Taobao station, and the promotion of the whole network. The system solves the traffic problem of Taobao shop and brings a large number of effective targets to the store. We insist on using the smaller input to achieve greater promotion effect under the guidance of the strategy. We must never blindly flow only, and do not promote the invalid traffic, and achieve the dual effects of sales and brand promotion.

Six, customer service sales

Customer service sales is a key link to achieve sales, and it has a core position. Cai Gen Tan will standardize and systematically operate from the four levels of business, culture, management and training to realize the streamlined and reproducible sales customer service system.

Seven, data analysis

Data mining and analysis is the obvious difference between e-commerce and traditional offline business. The data of e-commerce is accurate and immediacy. The foundation of Taobao Tan's Taobao operation system is data mining and analysis. Through horizontal, vertical and cross-analysis of various data, formulate strategies, enhance the promotion effect, and improve the store conversion rate, thereby improving the ROI of the whole store and realizing greater profits for the company.

The above view on the operation of Taobao project only analyzes its own personal suggestions from the system level. Cai Gentan believes that Taobao E-commerce operation should be based on data mining to enhance the store conversion rate, from strategic planning and online store planning. , product planning, product promotion, Taobao promotion, customer service sales, data analysis, etc., the system to build can win!