(This article was published in China Economic Weekly, No. 28, 2016)

"China Economic Weekly" reporter Wang Ke | Jiangsu report

When you mention "work clothes", people usually think of "corporate image" immediately. More often, they will appear in their minds as "standard mark" of "bitter, dirty, tired" work. However, in Jiangyin City, Jiangsu Province, a private high-tech enterprise named “Shenghuadun Protection Technology Co., Ltd.” (hereinafter referred to as “Shenghuadun”) is redefining this commonplace with “innovative technology”. Professional clothing.

On July 11, 2016, Shenghuadun (New Third Board: 837643) sounded the listing and became the first in China's safe workwear industry. Recently, the reporter of China Economic Weekly went to the company to conduct relevant research and interviews.

What we offer is

Safe work loading solution

In Shenghuadun, Chen Taiqiu, the chairman of the company, opened his eyes to the reporters of China Economic Weekly. He believed that “unified image”, “normative behavior”, “clean and hygienic”, “cold and warm”, and so on. The function definition is deeply rooted in China. A little-scale enterprise will be widely distributed and require employees to wear the customized “personal clothing”. However, in fact, this “image project” cognition has long been abandoned by advanced countries. The true meaning of "individual security protection for employees in complex environments" as the "work clothes" has been thoroughly explored by the industry. Sanhuadun is one of the few explorers in the domestic industry.

“Domestic enterprises generally have misunderstandings on professional dressing issues. Many entrepreneurs only regard work clothes as part of corporate culture. Some companies that provide public services regard employee clothing as 'mobile advertising' and 'for job needs. "Special" is often overlooked. But in the view of Shenghuadun, this 'special' is not only the image engineering of the enterprise, but also the safety engineering, the responsible engineering and the conscience engineering, and even the national policy engineering. Therefore, 'defense physics, chemistry, biology Safety work clothing that suffers from external factors has become our main business of R&D and manufacturing. Chen Taiqiu said.

Wang Binglai, executive deputy general manager of Shenghuadun Company, told China Economic Weekly that work clothes are the basic equipment for safe operation, covering dozens of professional fields such as industrial production, public health and emergency rescue. Since the domestic industry started too late, product standards and key technologies are monopolized by international giants. These “big coffees” directly cut into the domestic market with strong technical advantages and advanced marketing methods. Our own national industry is because of “after the knowledge”. It’s hard to look back.

Wang Binglai said that Shenghuadun has invested more than 20 million yuan and has established the Institute of Protective Clothing, the Protective Clothing Engineering Technology Center and the Jiangsu Textile Protection New Materials and Products Engineering Technology Research Center, aiming at the cutting-edge technology of the international giants. Universities such as Hua University and Jiangnan University have established cooperation in production, education and research, and jointly carried out research work on protective clothing with Shaanxi Institute of Textile Research, Taihe New Materials, Honeywell and other domestic and foreign scientific research institutions. Shenghuadun also actively cooperates with upstream material suppliers and downstream product demanders to jointly develop key materials and core products for professional protective clothing. Now, the company has passed ISO9001 quality management, ISO14001 environmental management, GB/T27922 after-sales service evaluation, GB/ T23331 energy management, GB/T28001 occupational health and safety management five major system certification, the first in China's tooling industry passed the "after-sales service system five-star" system certification, and won the "national after-sales service top ten units" "China's consumer market has the most impact "Holding brand" and other honorary titles, has more than 100 invention patents, practical patents, more than 10 provincial and ministerial high-tech products. Shenghuadun has become the first choice brand for protective clothing in the power, petrochemical, smelting, engineering, health and other industries. There are more than 3,000 central enterprises and state-owned enterprises. In the list of the top 50 enterprises in China's labor protection industry in 2015, Shenghuadun ranked second, and the status of the industry was established. It is particularly worth mentioning that many times, because of the comparison and display of advanced foreign products, Shenghuadun has obtained the “replacement” opportunity for large customers. Wang Binglai, executive deputy general manager of Shenghuadun, is here



Wang Binglai, executive deputy general manager of Shenghuadun, is here

Industry alliance

Promote the industrialization of domestic technology reserves

Chen Taiqiu told China Economic Weekly that there is a clear gap between domestic related products and the “safety protection” that is already very popular in the world. However, what must be seen is that we actually have certain technical resources. The question now is how to integrate these resources to realize the industrialization of existing technology reserves. He believes that the industry alliance is a good direction.

Chen Taiqiu introduced to China Economic Weekly. In recent years, Shenghuadun has been a member of the PPE clothing protective equipment sub-technical committee and a top 50 Chinese labor protection industry. It has been uniting upstream and downstream enterprises to build industrial alliances, such as United Fangfang. Polyester and other special materials production and weaving companies jointly develop flame-retardant, anti-static, anti-metal splash materials, and then jointly design the structure to solve the problem of thermal protection under extreme cold conditions. In 2014, anti-metal splash clothing was launched, and it has been mass-produced. In 2015, anti-arc clothing was successfully developed. Compared with foreign products, some indicators are more suitable for China's national conditions. Flame-retardant anti-static composite products based on independent technology have been developed. Mature and mass production, its smoldering and afterburning indicators are superior to international standards.

"I want to introduce the protective fluorine film specifically," Chen Taiqiu said. "This fluorine film is waterproof, moisture permeable and biochemical resistant, but its core technology has always been in the hands of international giants. We broke this lock through alliance, research and development. The products come out in a waterproof and breathable grade. The molded products can be combined with any fabric. In addition, we work with material suppliers to combine the warming materials of down and heat-generating fibers with heat-storing linings to produce high-quality garments. Cold-proof and lightweight; we are developing thermal storage materials for use in harsh environments at -30 °C, not only to achieve lightweight, but also to extend the lifespan. We are also developing new surgical gowns that are resistant to biochemistry. Function to prevent blood splatter and virus from infecting doctors. At the same time, it must have a venting function to ensure that doctors will not cause irritability and prevent the quality of surgery due to the inability to discharge sweat in time.

Chen Taiqiu repeatedly talked about the concept of "wearing with ankles" in his communication with reporters of China Economic Weekly. "Workwear should be beautiful, but it must emphasize safety, 'freedom under restraint' - wearing under labor conditions Comfort and fit are a demanding technical requirement for the protective equipment industry, so we are constantly innovating," said Chen Taiqiu.

Wang Binglai told China Economic Weekly that as the development of China's protective equipment is still in its infancy, the Ministry of Science and Technology launched the project “Research and Research and Application of Human Body Damage Mechanism Research and Rescue Protection Technology Equipment in Disaster Environment” in the “13th Five-Year” Scientific Research Plan. As a high-tech enterprise in Jiangsu Province, Shenghuadun decided to invest 6.5 million yuan to participate in the research of this subject. The company and Tsinghua University and other units jointly undertake one of the sub-projects - "Development of Personal Protection Technology Equipment for Medical Rescue in Complex Disaster Environments" With the application demonstration, the project has entered the formal research and development stage. A corner of the modern workshop of Shenghuadun



A corner of the modern workshop of Shenghuadun

Overtake the world-class level,

Looking forward to walking with the strong

In Shenghuadun, Chen Taiqiu explained to the reporter of China Economic Weekly the trademark "SWOTO" of the company: "It comes from 5 English words, which are safe (safe), wisdom (wisdom), office-to-outdoor (from office to Outdoor), there are many meanings in it, but one of the core concepts that we most want to express to the outside world is that protective work is not a home wear. Unfortunately, the concept of this 'safety equipment' is not satisfactory - USA, Japan Developed countries have established a comprehensive standard system and configuration specifications for protective clothing as early as half a century ago. In most domestic enterprises, the implementation of 'GSP' as a 'employee welfare' is still the mainstream way, despite the clothing. The 'grade' is constantly improving." Chen Taiqiu said, "This is also one of the factors that make professional tooling difficult to use widely, because the ordinary 'unified uniform' may be available for a few hundred dollars, made with special materials and special methods. The price of professional clothing will double, and each employee will obviously encounter financial obstacles. In fact, professional clothing should be highly segmented, programmed, and regulated. Fanization."

How to deal with this seemingly difficult contradiction? In the survey, China Economic Weekly found that the standard of labor protection standards cut into customers with professional standards is a major advantage of Shenghuadun.

Based on the self-positioning of the enterprise's “safe work-installed solution provider”, Shenghuadun is not only the designer of its own products, but also the direct participation of Shenghuadun in the development of customer equipment standards, especially protection performance, protection level and configuration plan. . According to Wang Binglai, in recent years, Shenghuadun has not only participated in the formulation of safe working equipment standards for dozens of large central enterprises, but also determined the safe operation together with the enterprises according to the protection needs of different industries, different enterprises and different positions and the characteristics of dangerous sources. Install specific protection performance, protection level, and post allocation standards.

Committed to establishing a scientific and reasonable distribution system for safe operation, it not only protects the personal safety of customers and employees, but also enhances the application level of customers' products, and further strengthens the cooperation between supply and demand.

In addition to standard setting, after-sales service is also one of the magic weapons of Shenghuadun to lead the market. Shenghua Shield will carry out all-round research on the customer's corporate culture, industry attributes, working environment, etc., combined with fashion trends, to carry out "fit-style" customization. In the design and production, the relevant data of the customer will be organized and archived, and the raw materials and auxiliary materials will be stored to quickly respond to the customer's sporadic replenishment and size adjustment. After delivery, the investigation will be tracked in time, such as the reaction after washing, how long after the wear and tear, etc., the full-service provides customers with a high sense of identity, laying the foundation for the next step of cooperation.

"China has a complete industrial system with a total industry of 650 million people. It is the world's largest consumer wear consumer market, but there are only a handful of large-scale professional wear production companies with certain industry influence. Therefore, we have heard the most professional wear in the past. Enterprises are all foreign brands, such as 3M, Honeywell, MSA, DuPont, etc. Therefore, while doing their own, we are very much looking forward to domestic enterprises can quickly enhance the professional awareness of 'occupational protection', Shenghuadun There is a core concept in corporate culture called 'going with the strong', which is our development orientation and the hope of national industry." Chen Taiqiu said.

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