Recently, the new underwear brand Xiangmi Guixiu and Lingdi Technology Style3D have reached a cooperation to introduce 3D intelligent R&D and intelligent collaboration platforms in new product R&D design and internal review collaboration, store supply and so on, to improve the new efficiency and accelerate the expansion of the sinking market pace. Seed players sinking the market and start digital empowerment With the accelerated penetration of the Internet, the income and consumption of urban and rural residents have been upgraded, and the sinking market represented by third- and fourth-tier cities has become a hot spot for a new round of economic growth. Under the new economic structure of the country's "internal circulation", the value of sinking markets is more prominent. "In the sinking market of 1 billion people, there is an opportunity for the birth of cost-effective clothing giants." Xiangmi girls are the seed players standing on this track. Xiangmi Girlfriend was established in 2014. Its products are mainly underwear and lifestyle wear. So far, it has opened thousands of stores in major counties and cities across the country, with a retail sales volume of more than one billion. Become a dark horse in the underwear category sinking market. With the accelerating development speed of Xiangmi Girls, it has higher requirements for product development efficiency and industrial chain management. After in-depth contact with Lingdi Technology Style3D, Xiangmi Girls saw the huge potential conferred by digital R&D through its innovative 3D R&D and digital collaboration, and the cooperation between the two parties hit it off. 3D plus code joint operation model to accelerate market expansion The rapid expansion of Xiangmi Guixiu, thanks to its unique "new joint operation" model, store merchants do not need to press goods, and quickly invest in opening stores with light assets, and the use of 3D research and development will add more support to this model. One: 3D research and development, improve new efficiency Compared with the traditional underwear store's new two times a year, the rhythm of Xiangmi girls is new monthly. Behind this is the efficiency challenge of the entire link from R&D to production to launch. On the research and development side, Lingdi Technology Style3D will help Xiangmi girls to start 3D digital research and development. Through visual design, a variety of fabrics and printing effects can be verified online, which greatly reduces the number of physical proofings, which is relatively fixed for underwear and home wear. , R & D efficiency will be qualitatively improved. (Style3D official market 3D underwear resources) At the same time, through the continuous precipitation and accumulation of 3D design resources, combined with the precision design capabilities of Xiangmi Girlfriends for many years of best-selling models, it will help to develop more SKUs and popular style extension designs, and maximize design resources. Second: 3D display, improve the efficiency of product supply and procurement Under the co-operation model of Xiangmi Guixiu, in the past, the form of order fairs is often that the brand internally displays the clothes offline after proofing or uploads photos, and sends photos, barcodes, color cards, etc. to the associates for purchase. For buyers, more designs and colors of the same product need to be imagined according to the color card, and it is impossible to see the effect intuitively and comprehensively, which affects purchasing judgment. For the brand, if you want to give associates more and more accurate choices, then It needs to make as many samples as possible, and its cost is higher. And after joining the ordering meeting after 3D R&D, products can be displayed in all directions using Style3D digital samples. The layout, printing, and fabric details are intuitively visible, and multiple color schemes can be switched online with one click. With the 3D visualization display method, store managers across the country can easily select and add orders online and intuitively based on digital clothing, which helps to improve the accuracy and efficiency of product procurement; on the brand side, the procurement experience of associates can be improved while significantly reducing Proofing cost. (Xiang Mi Xiu uses Style3D's home service) Currently, Xiangmi Guixiu is in the process of 3D training and popularization of version selection staff. After the introduction of Style3D, the sweet honey girl will not only quickly apply digitalization in the R&D collaboration and supply and procurement links to improve efficiency and reduce costs, but in the future will also apply 3D display for sales in e-commerce scenarios to realize the digitalization of the entire link of research, procurement, and exhibition upgrade. Xiangmi Girl X Style3D Digital R&D Training With the continuous growth of Lingdi Technology's Style3D partners, 3D R&D that uses data as a flow will be applied to more service enterprise R&D, collaboration, and exhibition scenarios, and become a weapon to improve the efficiency of enterprise R&D operations. Lingdi Technology Style3D will also continue to iterate on its technology and products to empower enterprises with digital needs for more application scenarios. 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December 02, 2020