On January 18, 2015, "2015 International Zero Fur • Harmless Fashion Festival (China Station)" will be held in Beijing. Tune tune women who are members of FFR International "Zero Fur" are invited to this event. At that time, tune Tune will collaborate with many international brands on the "Zero Fur" themed fashion show to promote the fashion lifestyle of the fur to the general public. The 2015 International Zero Fur vs. Harmless Fashion Festival is a joint initiative of the ACT Asia for Animals and the Korea Society for the Conservation of the Earth's Animals (CARE), supported by the Fur Free Alliance, Organized by China Organizing Committee of Fur, the aim is to let more consumers and designers understand the concept of humane and environmental protection in fashion and update their fashion concepts. All along, tune tune adheres to the philosophy of "caring for life", rejects the use of fur on the raw material selection of products, regularly produces publicity posters and videos, and actively participates in various public welfare activities. It is reported that the participation in the 2015 International Zero fur • harmless fashion festival, tune tune special shooting "zero fur fashion lifestyle" video clips and produced a series of zero-fur theme posters in the official website, the official microblogging, WeChat Public accounts and other brands continue to spread its own platform spread, and in the official brand microblogging, WeChat launched the "zero-fur praised" thematic activities, has been the response of many fans and support, the concept of zero-fur life is more consumers know And accept. tune tune hopes through these actions, calls for more consumers concerned about animal rights to life. For participating in the fur fashion festival, tune tune design director Zhao Chao said: "To participate in such public welfare activities, for our tune tune, and even the entire apparel industry, is a very meaningful thing. The concept of 'zero-fur' is without borders. Designers should be 'beautiful in design, not designed for plunder'. Behind every gorgeous fur is a creature, fashion should not be at the cost of life, beauty should not be bloody Every single life has the right to be cherished and respected, so we have always rejected the use of fur in the design and production of our products. " In tune tune practicing zero fur fashion, you will encounter some consumers do not understand the situation. Lori, head of brand planning at tune tune, told such a story. "I remember having a loyal customer tune tune tune, hoping to buy some fur in the store.After we learned that we have joined the FFR organization, no fur products do not understand and later, through our staff patient communication, As well as a detailed explanation of why the tune tune does not sell fur, the customer eventually changed his will to buy fur and began to advocate for the fur with our life, also participated in the public video we shot. In fact, to be implemented around the world Zero fur life, rely solely on the brand and designer's strength is not enough, but also the majority of consumers need to realize that wearing fur is a bloody act, together to join the ranks of fur life. In the future, tune tune will, as always, respect and cherish every life, take an active part in all kinds of animal protection activities, continue to contribute to the "care for life" public welfare undertakings, and convey the belief of caring for life with non-profit organizations and enterprise groups from all walks of life who "care for life" Let the idea of ​​protecting animals deeply rooted in the hearts of the people.
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July 01, 2021