Open brand underwear to join the shop, general corporate headquarters for all stores nationwide unified holiday promotions at every holiday, anniversary and other nodes will. In principle, do not allow franchise stores to hold promotional arrangements, especially first-line underwear brand. Second and third line underwear brand, relatively flexible, with the " heart of a woman, " for example, as long as the store reported to the headquarters, after review by the headquarters, it can be appropriate for promotion, and headquarters will also help store promotional theme, promote pop design Wait. So how to effectively promote it? 1, promotional preparation period (2-5 days) store promotions, not a whim of the decision can be implemented immediately. To be a real and effective promotional activities, must be carefully prepared. The first is the market research, to understand the surrounding lingerie shops are doing promotions recently? What form of promotion? Promotional effect (directly from the popularity of the store to the initial judgment)? How long should the promotion last? Then, according to master these other shops, to decide their own store promotional purposes? Is to increase sales? Or increase visibility? Then according to the purpose to determine the theme of promotion, promotional forms, promotional products, promotional prizes, promotional time and other meticulous content. The so-called "do not fight unprepared war," prepared in advance, the more detailed the better, so as to lay a good promotional battle. 2, the implementation of the promotion period (more than 7 days) After the preparation work, the specific implementation of the promotion, it is recommended at least promotional implementation period of more than 7 days, the time is too short, the customer may not know your promotional offers, or know the promotional offers Intend to wait a day or two later to spare time to shop, if the time is too short, you can not achieve the promotion effect. 3, the common "short flat fast" promotion overview (1) The most direct and the most common way to discounts promotions is to discount. In particular, brand underwear stores also discounted, to quickly attract consumers and boost sales. After consumers into the shop, direct discount sales to stimulate sales has a very important role. (2) "buy" or "full" gift "buy" or "full" gift, usually a newly opened underwear shop common promotions, shopkeepers can take this opportunity to narrow the distance with the consumers, so that they are interested Understand your underwear shop style and positioning. Most of the specific practices are "buy" or "full" gifts, gifts are generally some of the more practical family objects, such as umbrellas, socks, jewelry and so on. But remember, we must ensure the quality of gifts, or for the store image is a big blow. (3) special general lingerie shop will set up a special special area, displaying specials. Need to pay attention here is the selection of special area and the selection of specials. The location of the special area as much as possible for consumers to find, the quality of specials to be guaranteed. If the special quality of goods in general, it will only make consumers think it is cheap. 4, long-term promotion mechanism (1) near Lee The so-called benefits, is to let customers become your member can enjoy what kind of discount, people can feel profitable. (2) long-term return must allow customers to have a long-term goal of consumption, so as to truly play a member system as a long-term promotional tool. This is mainly composed of two aspects: on the one hand, after spending to a certain extent, can upgrade to enjoy higher discounts; the other is to achieve what kind of consumption accumulated after a certain amount of physical feedback. The ways and means of promotion are varied, as a brand underwear franchise stores, combined with the headquarters of the preferential, timely and flexible control of the store discount, so you a lot of concessions, a lot of customers. Design Fabric,Fabric Designs,Embroidery Fabric,Embroidered Net Fabric SHAOXING YINFENG IMPORT AND EXPROT CO.,LTD , https://www.shaoxingyinfeng.com
October 14, 2021