Established in 2010, Guangzhou Fengsexianghua Apparel Industry Co., Ltd. is an independent brand operator who designs, manufactures and sells integrated products. Its own brand is divided into more than its own fashion business casual men, "Ming Shi Pavilion"; Chinese women's fashion, "Phoenix color Lovers"; urban fashion men's "Dragon Age"; high-end women's "Spring Festival" Chinese women " Phoenix color years "is the company's main women's brand . Fengseiannianhua traditional fine cut and high-quality manufacturing, handmade crafts. "Feng Se Nian Hua" brand outstanding designer team who carry the forefront of the international artisanal craftsmanship and technology, the Chinese elements and popular style perfect blend into the brand style, is committed to creating a unique style for consumers, cultural connotation , Stylish and elegant high-end fashion women's brand. The traditional Chinese style cheongsam to be modified and innovative, to add a deep modern flavor.

Chinese fashion to undertake the past and the future, clothing can not exist in isolation from the human body, "Phoenix color Love" brand will always stand on the position of the majority of women, combined with the characteristics of women's body to form the perfect combination of many curves clever whole to create a more suitable for the East Women's Chinese fashion brand, thus expanding the influence of national culture, is committed to creating a rich oriental charm Chinese fashion women's pilot brand.

Chinese fashion women's leading brand, "Feng Se Nian Nian" classic heritage, is committed to be the most professional fashion cheongsam brand, Oriental women show the original beauty, hundreds of millions of women's cheongsam dream!

凤色年华

1: Corporate Culture: Entrepreneurship: Honesty and Pragmatic First Innovation

Business philosophy: to design as the soul of the quality of the fundamental customer-oriented

Talent Concept: Strive to be knowledgeable, make the best use of talent, continue to provide a broad platform for personal development and entrepreneurial opportunities

Core values: noble fashion elegant taste

Our vision: Carry forward the hundreds of millions of oriental women's cheongsam dreams

Our mission: to create high-end women's aristocratic lifestyle experience Museum

Our goal: to become the world's leading Chinese fashion women's pilot brand, leading the trend of fast-fashion life

2: Strategic Planning:

The first phase (2010-2013)

Build brand production support system, quality assurance system, product portfolio system, commercial profit model

The second phase (2014-2016)

Establish business management system, financial control management system, human resources management system, marketing management system, the introduction of capital to start the listing plan

The third stage (2017-2019)

Into the complex brand marketing stage of development, speeding up the promotion of fashion women's aristocratic life experience museum to create and build, to achieve the listing plan

The fourth stage (2020 ---)

Cross-sectoral development and investment plans, planning the ultimate goal of enterprises, the implementation of a world-class Chinese fashion women's pilot brand and struggle

世界一流的中式时尚女装领航品牌—凤色年华

3: product system: "Spring and summer series" "Autumn and winter series" "Accessories Series" "Advanced Custom Series"

After years of development, Guangzhou Fengsei Nianhua Apparel Industrial Co., Ltd. has established a total quality management system based on several major certifications such as the ISO9001: 2000 International Management System, and carries out strict and efficient management of production and operation. In particular, the core product spring and summer models cheongsam is the use of Chinese and Western knitting technology, dyeing technology, embroidery technology, both in the industry and the world are highly regarded.

"Fengse Nian years" with unique design process technology, excellent quality won the market highly recognized by consumers at home and abroad favorite. In 2012, according to the brand development and market positioning, the company divided the "Fenghsong Nianhua" branded product system into "spring-summer series" "autumn-winter series" and "accessories series" in order to improve the comprehensive competitiveness of the products and market sales information of the brand "Three series of products for market operation. At the same time to the implementation of "Advanced Custom Series" as the product features. "Spring and summer series" products designed to "Fengse Nianhua" into the most distinguished and most fashionable Chinese fashion women's luxury brand; "Autumn and winter series" products designed to "Fengse Nian" to create the most fashionable Featuring the luxury fashion brand Aristocrats; "Accessories Series" products designed to "Fengse Nianghuaghua" into the most comprehensive influence of the "Fashion Women's aristocratic life Experience Hall"; "Advanced Custom Series" products designed to domestic and foreign Famous brands, stars, celebrities, fashion aristocrats and fashionable people gathered together as a loyal consumer and active promoter of "Fonseca Lovers" brand. The three series of product systems combined with "Advanced Customization Series" featured products Set off and complementary, the overall portfolio expanded the "Phoenix color" brand's market influence and brand appeal, "Phoenix color years" and as a whole world-class brand upgrade and build.

After three years of brand development, "Fonseca Love" has developed into a fist product with Chinese fashionable ladies' wear, a high-end custom cheongsam featuring products, and a full-service product portfolio with autumn and winter models as auxiliary products entering the international high-end women's market . The current product system, "Spring and Summer Series" includes: fashion cheongsam, improved cheongsam, advanced custom cheongsam, long cheongsam, Tang suit features, high collar cheongsam, dresses, evening wear, fashion gowns, light jacket, fashion suits and other products based total Nearly 300 product portfolio; "Autumn and winter series" include: winter models cheongsam, dresses, sweaters, fashion jackets, sheepskin coat, fur coats, windbreaker, leather garments, down jackets, cotton suits, casual pants and other products based on a total of nearly 300 Product portfolio; "Accessories Series" includes: nearly 200 product portfolios mainly including necklaces, bracelets, brooches, headdresses, anklets, waist chains, watches, earrings, leather accessories, Continuously improve the series of rich products, and distinguished, unique, beautiful combination of product packaging has been well received by all sectors of the community, and extensive reference by all walks of life. Become a behavior advertised.

4. Marketing channels: The marketing channels of "Fengseneianhua" brand mainly adopt the profit pattern combining popular shopping mall physical store monopoly, brand shopping mall counter and high-end customized cheongsam business, as well as the marketing mode supplemented by the export business in Southeast Asia, Europe and the United States ; Offline physical stores to self-owned stores and franchise stores a combination of early self-oriented, joined supplemented; late to join the main, supplemented by their own; export business mainly in exports to Singapore, Canada, Taiwan, Japan, Malaysia, the United States, Britain, France and other countries.

"Fengse Nian years" carry forward the oriental culture, hundreds of millions of women cheongsam dream!


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     -- Gray cloth: 100% cotton

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