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On December 19, 2009, the "4th China Comprehensive Well-off Forum" was held with great enthusiasm, focusing on the theme of "Economic and Social Transformation and the Path to a Well-off Society." This event marked another milestone in the ongoing efforts to build a harmonious and prosperous society. Among the many highlights of the forum, one notable achievement was the recognition of the "I Do Not Know" slow sports apparel brand, which received the prestigious title of "Top Ten Contribution Enterprises for a Well-off Society in 2009."
The award was given in acknowledgment of the brand's significant contributions to promoting the concept of "slow sports," which emphasizes a healthier and more balanced lifestyle. The idea of slow sports has gained traction as a way to encourage people to lead more mindful and sustainable lives, aligning well with the broader goals of the well-off society.
The forum brought together a wide range of participants, including high-ranking officials, renowned economists, and representatives from various cities and counties. Attendees included Xu Jialu, Vice Chairman of the Standing Committee of the National People’s Congress, He Keng, Vice Chairman of the NPC Financial and Economic Committee, Wu Jinglian, a leading economist, and many other influential figures. Together, they engaged in meaningful discussions about the challenges and opportunities in building a well-off society.
In addition to the awards ceremony, the event featured several photo sessions, including one where Lin Feng, a representative of the "I Do Not Know" brand, received the honor certificate. These moments were captured and shared widely, highlighting the significance of the occasion.
The "Xiaokang" magazine, which organized the forum, has been at the forefront of documenting and promoting the journey toward a well-off society since its first forum in previous years. Over time, it has played a vital role in summarizing experiences, exploring new paths, and contributing to the national discourse on sustainable development.
As China continues to progress, the vision of a well-off society becomes more tangible and achievable. The 2009 forum not only celebrated past achievements but also laid the groundwork for future initiatives aimed at improving quality of life, promoting economic transformation, and ensuring social harmony.
July 13, 2025