Material and color: The main theme of Benhu 2010 spring and summer music

Amid the financial crisis, the traditional three-piece suit that once symbolized elite status has lost its dominance in Men’s fashion. By 2010, spring and summer collections from top designers leaned heavily toward casual, vacation-inspired styles. For LOHAS, the focus was on a relaxed, free-spirited lifestyle. Men were no longer chasing rigid formalwear but embracing comfort and authenticity.

As a luxury pioneer, Hermès stayed true to its roots by emphasizing natural textures. Linen, suede, crumpled knits, and earthy tones created a laid-back, countryside vibe for their male collections. Iconic equestrian motifs, silk shirts, swim trunks, and classic scarves defined the 2010 Hermès menswear line. The color palette drew inspiration from nature, reflecting a bohemian spirit that resonated with Parisian trends.

Meanwhile, the BENBO designer captured the essence of the jungle and sea with shades like lilac purple, green wood, deep blue, and early morning ash. These colors became the signature of the LOHAS brand, embodying a growing movement among urban elites who value sustainability and a connection to nature. BENBO’s approach is deeply rooted in the philosophy of harmony between humans and the environment.

Through global travel and cultural exploration, the designers at BENBO seek inspiration from the world’s most authentic landscapes—oceans, jungles, and remote villages. Their goal is to bring back the raw beauty of these environments into city life, offering a fresh take on fashion that resonates with modern sensibilities. This vision isn’t just about style—it's about a deeper, more meaningful way of living.

LOHAS has evolved from a niche concept into a mainstream lifestyle. In the world of fashion, the 2010 spring and summer seasons showcased a vibrant array of colors, blending gradients and soft transitions rather than sticking to single hues. Fabrics such as natural wool and casual linen were used to create a more organic and effortless look. It was a season that celebrated both nature and individuality, proving that style could be both sustainable and stylish.