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Adidas Originals has teamed up with French graffiti artist Fafi to create a unique series of promotional galleries that celebrate the intersection of street art and athletic culture. The collaboration brings together two distinct yet complementary worlds—urban creativity and sporty elegance. The campaign features two charming young women who embody the perfect blend of strength and grace, showcasing how sportswear can be both functional and beautifully expressive.
The visuals highlight the artistic flair of Fafi’s work, with bold colors and dynamic designs that reflect the energy of both graffiti and athletics. Each piece in the collection tells a story of movement, style, and individuality, making it a must-see for fans of fashion, art, and sports alike.
This partnership not only showcases Adidas’ commitment to innovation but also highlights the growing influence of street art in mainstream fashion. The campaign is a celebration of self-expression, where every detail—from the clothing to the artwork—tells a powerful narrative.
Whether you're a fan of graffiti, sneakers, or modern design, this collaboration is sure to inspire. Keep an eye out for more updates as the series continues to unfold.
July 11, 2025