Free Fashion Point is part of the Free Clothing Co., Ltd. in Hong Kong under the women's brand, since its inception on everyone's favorite and popular, and China Beauty Network also had the honor interview with the founder of the brand Ms. Jiang Shaoqing, then we will come together Take a look at the contents of the interview day. Beauty network Xiaobian: Miss Jiang Shaoqing, Hello, please introduce the brand positioning, style characteristics, for the crowd and so on. Jiang Shaoqing: Well, Fashionable Free Points is a brand located in urban fast fashion clothes. Consumers are mainly targeted at 25-35 years old and have certain requirements on their quality of life. They are sensitive to the fashion trends and pursue self-confidence. Of the fashion women, they have a unique understanding of life and extraordinary aesthetic, but also have a certain degree of economic purchasing power. The product positioning in line with the current urban women's daily wear needs, whether in the streets, the workplace or a variety of different social occasions, the beauty of women can find the most suitable free fashion point their own clothing, jewelry and shoes, etc., become a party One of the most dazzling pearl. Free Point is the cultural carrier and spiritual totem of "Free Living, Variety of Me" attitude, which gives birth to the brand's unique fashion art. Brand style fashion, or intellectual, or slightly romantic casual, product capture the international fashion trends combined with unconventional design talent, each piece will be pushed to the trend of cutting-edge, to create a consumer never stop surprise. Free Point has become a pioneer in fashion and trendy apparel culture and a new paradise for chasing apparel culture with new fashion personality. The products are divided into three series Timely Series: Classic wild, comfortable and durable, product design combined with consumer psychology to select the appropriate popular elements, color, fabric research and development made. Leader Series: Lead the international fashion trends, focusing on the overall mix and use of unique elements Evening Series: Support from a charming gesture, so you elegant, gorgeous, enjoy tenderness at night. Beauty Network Xiaobian: So, fashion brand point of business ideas and development strategy is how? Jiang Shaoqing: With many years of experience in terminal operation and management of clothing chain stores and a well-established product supply system at the headquarters of the company, the current free fashion point has formed a set of terminal operation and management modes that can be rapidly copied. At present, the sales outlets of fashionable free points are all over the country. Sales mainly include direct sales stores and franchise stores, supplemented by some advantages of shopping malls, sales outlets are distributed in southern China, central China, east China and coastal cities in the Pearl River Delta, With as many as nearly 1 million VIP base consumer groups; with the growing affiliate system, the number of stores and brand loyal customers are steadily growing. This year the company voted heavily to increase brand building to Guangzhou as a free fashion brand point of operation center in China for the national investment. In addition, we opened a large flagship store with the latest brand end image in the commercial centers of key cities and expanded the surrounding second- and third-tier markets by means of dot-matrix. Strive to take root in the blank market, in the existing regional markets intensive. Well, judging from the current situation, we have received very good results. Next, the company will step up efforts to grandly launch the "Boyfriend" brand H & Y2003 with a free fashion point. The reason why fashion is the boyfriend point of freedom, because H & Y2003 positioning, style, philosophy, and fashion are free and have the same point, specifically for the novelty of 25 to 35-year-old fashion men's tailor-made. By then, the free fashion point and H & Y2003 will be a combination of two swords, invincible, firmly attracted to our specific consumer groups. The company will also be good governance, excellence, continue to update more and better more products to consumers. Beauty Network Xiaobian: Will the fashion brand point of freedom is how the process of development? Development story worth mentioning story or fragment, share with us the joy of frustration and success of it! Jiang Shaoqing: Hong Kong Free Clothing Co., Ltd was established in the I998 years, up to now has nearly I7 years of history. From its inception, Freepoint already has three own brands, namely fashion freestyle fast fashion brand women, high-end women's brand Nancy Ni and fashion men's brand H & Y2003. For so many years of Ebb Tide, the company's operating system has matured, becoming a well-known R & D, production, sales and management in one of the clothing brand companies. In the clothing business before the freedom point is a well-known clothing brand regional agency, it is also such an operating experience and enthusiasm for the apparel industry and high-quality terminal sales management capabilities, the free point of the regional sales outlets have been in order and Stable expansion, many of which are self-employed sales terminals, channels established a certain influence on the channel, and the company is not satisfied with all the achievements in the agency position, has been holding the dream of own-brand building, so At a time when the stage is ripe, we have set up free-point apparel and created a fashion free-label brand. Beauty Network Xiaobian: So, fashion brand point of the current free distribution, stores and other developments like how? It is best to have specific figures and cases. Jiang Shaoqing: At present, the fashion style of the free spot has been blowing all over the country's major cities both north and south. Sales are dominated by direct sales stores and franchise stores, supplemented by some affiliates, sales outlets are all distributed in southern China, central China, Area and Pearl River Delta coastal cities. Since its founding, fashion freedom has opened dozens of franchise stores in South China and has VIP base of nearly one million consumers. As the franchise system becomes more and more large, the number of stores and brand loyal customers are steadily growing. In the first five years of the service sector in China, it is also the year of brand integration for a free fashion spot. This year, we have conducted an all-round upgrade in brand image, product development and sales management. Will be in some key cities in the commercial center with the latest brand image of the terminal opened large flagship store, through the form of a point to expand the surrounding second and third tier markets. With years of experience in terminal operation and management of apparel chain stores and a well-established product supply system at the company's headquarters, MIBANU has now formed a set of terminal operation and management models that can be quickly copied. In 2015, it will fully explore the national market and strive to take root in the blank market Landing, in the existing regional markets intensive. Sherpa Blanket 100% Polyester,South Africa Plush Blanket,Printed Sherpa Blanket,Sherpa Logo Blanket Shaoxing Fangzhuo Textile Co.,Ltd , https://www.printblanket.com
August 28, 2021