ETAM Iger Women's quarterly sales performance law-abiding Chinese sales re-emerged weaker losses expanded

Sales performance in China has become the focus of recent brand wealth reporting. This may also be regarded as a statement of a previous research report, in China, the golden age of luxury goods may not come again.

"ETAM" Iger originated in Germany in 1916. This year, the first retail store under the name "ETAM" opened. By 1928, the chain store network had developed to Paris, and as a base, it gradually became a famous women's chain store in France and Europe. The French "ETAM" Iger brand women's wear is favored by successful professional women for their fashionable style, varied styles, novel colors, reasonable and reasonable prices, good service, elegant taste and exquisite design. Color WEEKEND pays more attention to bold color combinations to bring new visual impact: such as moss green + orange, rose red, bright yellow + glazed blue, bleached + navy blue fabric with natural fabrics, all kinds of printing, embroidery Especially fabrics with totems and traditional ethnic motifs are favored, cotton, shaka and coated fabrics continue to be favored, denim is once again popular. Style hippie culture once again prevalent, the pursuit of alternative and relaxation, such as the length of the detachable dress, trousers; seven points, five points sleeve popular. Zippers, Velcro, and nylon cordon finish the finishing touch. With its name, the design is simple and elegant, trendy and trendy, allowing you to enjoy the weekend or anytime you like. In terms of style: Urban outfit-based ETAM continues concise and smooth lines, adopts popular and comfortable fabrics, and adapts to the trend of formal wear and casual wear. The cross-matching of fabrics of different textures will enable you to get out of the office's straitjacket and in the office building. The same glorious. Fabrics: Light, thin, soft, the main theme of the popular fabric. In pure summer clothing, the large-printing fabrics made of sand and cotton and linen are well used; autumn and winter clothing is mainly based on coated fabrics and drape, chemical fibers and pure wool with good hand feeling. In terms of style: ETAM emphasizes the sculptural fit and exquisite detail design such as drawstrings, sequins, embroidery, and printing to create different styles of young girls. It is reported that in the first quarter of 2016 as of March 31st, Etam’s China business recorded a 2% decline in the first quarter, and although it is still falling, the 7.0% decline recorded in the fourth quarter of the previous fiscal year has been significantly higher than the previous quarter. narrow. Sales performance in Europe was very impressive, with a year-on-year sales growth of 5.6%. In particular, the strong growth of 6.3% of local sales has contributed to the retrograde losses in other parts of Europe.

At the same time, the Group disclosed its financial statements for the full year of 2015. The Group's net profit recorded a growth of 7.1% to 25.8 million euros, and its core profitability recorded an increase of 11.7% to 95.4 million euros. Although China's core operating profit EBITDA has surged 1.75 times, due to the fact that off-season stocks are still serious, the Group’s operating profit has continued to expand to 7.7 million euros.

Affected by this news, Etam shares plunged 3.27% to 34.01 euros the same day.