Global Travel + Fashion Inspired Goliath “Fashion City Parade” Perfectly Closes

"Travel is Life "

Gulia believes that “travel is life” refers not only to true tourism, but to a life attitude that is open-minded, willing to accept new things, and eager for new experiences. Gloria explores and innovates with a positive attitude. Together with consumers, she discovers diverse, multi-perspective fashion lifestyle inspiration, broadens horizons and experiences. Through sharing, sharing feelings, let yourself live full and live beautiful.

" Global Discover" is the spirit of the brand

Since 2002, Gloria has been the first domestic Shaoshu women's brand to go abroad, and with the spirit of sharing best with others, he has always insisted on organizing professional international teams every season. He has gone to different countries to make real-world shots and discover through the globe. Inspiration, the fusion of fashion trends and local culture, creating a stylish, feminine and temperament of women's clothing. From the global discoveries, Gloria discovers and shares constantly, opening up a unique new direction in the industry: discovering the beauty of the world while walking, conveying brand culture with global discoveries, and “discovering” to become the pillar of the brand.

In the global discoveries lasting more than 10 years, Gloria's creative team has visited 29 sites on five continents and has never stopped. After reading and explaining the fashion trends in each quarter, Gloria will choose a city that can best represent this trend. "Muse" will create fashion that conforms to beauty and nature. Each trip, Gloria will bring back the local landscape, humanities, and life breath. Through the seasonal fashion magazines, films, displays and websites within the store, it will be displayed, and gifts with tourist attractions will be shared with consumers. Unique style. Located in Guangzhou's commercial center, Beijing Road's Gloria 225 means that Gloria is moving from a women's fashion brand to a multicultural brand, representing the brand's vision for a new era. Gloria is no longer just dressing up as a girl's appearance, but also focusing on her heart. Gloria also discovers globally with consumers, agents, and employees. Through continuous and regular overseas study and study, they can broaden their horizons and experience life. With the spirit of “Global Discover” as the brand, we will feel the charm of “Global Discovery”.

On the same day, Gloria celebrated the "London Trend" of the "City of Fashion Tour" season. At this point, the "Fashion City Tour" was the perfect ending - Gloria lasted five seasons and successfully completed its latest round of fashion transformation. Drawing on the exquisite aesthetics inspired by global fashion inspiration, it has pushed an entirely new wonder.

Since 2012, Gloria's "Global Discoveries" has started a chapter in "Fashion City Tour". "From the New York New Testament, Paris New Romance, Milan New Life, Monte Carlo New Dreams, to the current London trend, we capture not only the fashion of the five cities themselves, but also the reason why they are 'world fashion'. The reason why the capital has always been looking is that the classics and the 'new' are not merely conflicting relations, but they can also be symbiotic and mutually beneficial.” Lin Shuling recalled the “city of fashion” on the evening with a lot of emotion in his words. “New York was the first stop of the Fashion City Tour. When I remember making big movies in Times Square, we started the era of cooperation between Gloria and the international team and international supermodel. The second stop went to Paris, but it was away from the Once Gloria arrived in Paris 10 years later, the brand image of Gloria changed a lot after 10 years. This means that Gloria’s brand culture has been moving forward.”

"London Fashion" is the last quarter of the "Fashion City Tour". Since 2002, Gloria insisted on adopting global travel picks for clothing design inspiration and found it for the new season's fashion design. Now that Gloria has entered London, Lin Shuling said, “London is another new wave of mashups and creativity; it is a sway between exquisite fashion, retro elegance and eclectic modernism; it is a boundless walk without borders; It is a wave of waves."

So on this evening, the three closely-dressed fashion shows “Eyes on London”, “Kaleidoscope” and “Swing” made everyone's eyes shine. The school of Elizabeth Anderson’s girls’ morale and the design of the Saint Martin’s The avant-garde psychedelic graffiti was presented in the new season dress design; the pastel-inspired inspiration came from the candy-colored houses that were fashionable in the 1960s; the British aristocratic classic houndstooth cloak collided with the intense and full of London red fierce collision and modern modernity; Bright, colorful, and jumpy prints convey English-style details and give people a sense of joy and joy.