Innovation must reserve capacity and power - Cui Zhaoxing

Many industries are struggling this year, and the textile industry is no exception. Under the circumstances of last year's strong market conditions, this year's textile companies obviously felt a drop. In textile machinery manufacturing companies, most companies are in a state of loss, while some companies still have good sales. So, how do these companies that maintain order stability manage their businesses in this environment? What efforts have they made? With these questions, the reporter interviewed Cui Zhaoxing, chairman of Qingdao Tongchun Electromechanical Technology Co., Ltd.

Reporter: It is understood that the company's sales of jet looms this year are in good condition. Would you please tell us why?

Cui Zhaoxing: Our main products, the TC730A and TC780A series of air-jet looms, sold very well this year. Only in this year's March and April, we signed more than 300 air-jet looms and 150 intention contracts, and by June, the company’s production The plan has been scheduled for November. The company’s sales of various types of products, such as air-jet looms, high-speed winding machines, and metal cans, have increased significantly compared to last year.

With the establishment of a water jet loom in 2001, Tongchun Company completely stripped off all the operations of the water jet loom in 2004 and made every effort to develop and manufacture an air jet loom. As a leader in air-jet looms, our company independently developed TC730A series air-jet looms based on national conditions. In the 8 years of production of air-jet looms, it has occupied a large market share. The TC780A series of air-jet looms that have just been listed Also received the customer's approval.

Reporter: What factors do you think have influenced the development of the company this year?

Cui Zhaoxing: I think the objective factor is that with the fierce market competition, equipment updates have become a trend. Due to the continuous improvement and improvement of air-jet looms technology, especially its advantages of high output, high quality, labor saving, energy saving, low noise, low investment, wide range of weaving, and stable product quality, it has been able to meet domestic textile companies to weave different fabrics. Demand.

The subjective factor is that the company insists on deepening enterprise management and increasing labor productivity; attaches great importance to science and technology, adheres to the research and development and investment of new products; strengthens independent brand building, increases market development, and optimizes marketing channels; strictly controls product quality and values ​​after-sales services.

Reporter: What measures have you taken to run your business? What are the outstanding characteristics of the company's business philosophy compared to other companies?

Cui Zhaoxing: The long-term development of the enterprise is inseparable from the technical support. Technological innovation is the basic premise for the survival and development of the company. Enterprises face an all-round competitive development environment. There has been an average and declining trend in the rate of profit. Differentiation, adjustment, and restructuring have intensified. Large-scale, large-scale and miniaturization, and professional development have competed. Enterprises must adapt to the new environment and win market competition. It is necessary to strengthen technological innovation and build and maintain its own advantages in a certain area. In order to solve the problems of both ability and motivation, technological innovation in enterprises must not only have the ability to invest in capital and technology, but also have innovative talents, and must also be conducive to innovative systems and incentive mechanisms, including the property rights system of enterprises. Internal organizational and management systems, employment systems, and incentives for distribution and other dynamic issues. The participation of technology and management elements in distribution is an important issue that companies must address today.

Our company has been adhering to the "high starting point, high standards, high quality, high speed" development purposes, and actively implement the talent strategy, by providing researchers with a good working environment, living environment and continuing education opportunities, including wages to the researchers And other preferential measures, continue to attract outstanding scientific and technological talents to join the company. The main measures taken by the company are: First, to strengthen internal management, reduce costs and improve the competitiveness of products; second is to persistently commit to high-tech research and development, and strive to enhance the incubation function and transformation level of high-tech achievements, promote high-tech The technological achievements will be transformed into practical productivity as soon as possible. Third, the market demand as the direction, science and technology innovation as the main line, and actively carry out scientific and technological innovation and technological reserves, and achieve the goal of “production generation, R&D generation, and reserve generation” of high-tech products, so that “ "I have no people, I have new people, I am new people," and the fourth is to establish a strict and scientific management system, strengthen the internal management of enterprises, from improving the overall quality of employees, professional skills, love and respecting work and the establishment of incentive mechanisms, etc., Fully mobilize the enthusiasm and creativity of the staff and workers, and urge each employee to actively participate in the construction of the enterprise with a positive work enthusiasm; Fifth, gradually establish an effective quality control system for the enterprise according to scientific, rigorous, perfect and effective management ideology. And sales service system, strive to improve product quality and market development To promote sustainable and efficient business development.

Reporter: What are the specific plans for the company's new product development next year?

Cui Zhaoxing: The economic and textile industry in China has experienced economic slowdowns and development slowdowns. The textile machinery industry has also been affected. To cope with the new situation, the company’s fundamental starting point is to examine the characteristics of the industry and market in which the company is located, and where the company is located. The growth cycle, from the aspects of **, management, technology, products, and marketing, enhances the overall competitiveness and adaptability of the company in an all-round and multi-angle manner. Small and medium-sized enterprises can only support each other and maintain close ties with the government, banks, and large enterprises. They can actively help themselves, introduce foreign aid, and find new channels to tide over difficulties.

The company is currently developing a new type of air-jet looms: velveteen double-layer air-jet looms. I believe that this product has a broad application prospect and will bring new value-added benefits to the fabric companies.

Reporter: At present, many companies are in transition. Has the company ever thought of changing the business?

Cui Zhaoxing: We will not change again if we are difficult. At present, the key to industrial transformation and upgrading is technological advancement. Enterprises are absorbed in the introduction of advanced technologies, and research, improvement and innovation are carried out to establish their own technical systems. I think that the industrial transformation and upgrading must rely on the guidance of government administrative regulations and the support of funds and policies. Enterprises need to combine industrial transformation and upgrading with employee training and reemployment. In the transformation and upgrading of the textile machinery industry, we must shift from low-value-added to high value-added, from high energy consumption and high pollution to low-energy and low-cost upgrades, and from extensive to intensive upgrades.