In the past two days, the visiting Belgian kings and couples have left many footprints in Wuhan, which makes people have a lot of curiosity about this country. As we all know, Belgium is famous for its beer and chocolate. In fact, diamonds are also an important industry. It takes 3 billion years for a diamond to form, Kaushik Mehta, but it took only 20 years to build his company into the world's largest diamond trading and polishing company in Belgium. Polishing more than 3.5 million carats of high-quality cut diamonds, with an annual turnover of over $1.5 billion, is a supplier and long-term partner of the world's top ten jewellery and watch brands. He is a little fat, wearing a gold ring in his left hand. English is clearly mixed with an Indian accent. It looks inconspicuous, but he is in charge of the right to speak in the upstream of the diamond industry. Throughout his path of success, it was mainly because of two things: First, he went to Belgium from India at the age of 29; second, he kept paying attention to details. The important decision of the A29-year-old Indian youth went to Belgium’s “City of Diamonds†Located in Antwerp in northwestern Belgium, it is the largest port and important industrial city in Belgium. The pedestrians on the street are in a hurry. Most people love the dress of black, sunglasses, black trench coat, black hat, black suitcase. What makes people nervous is that the security guards on the street regularly move back and forth, and countless cameras are in the air. Surveillance of pedestrians in the past, this is the normal state of Antwerp - this place is the "world's diamond capital", in the inconspicuous black suitcase, it may be worth the price of a diamond, and this is the birth of Kasike. Ground. At the age of 17, Kausic began to get involved in the diamond industry. At that time, his father operated a small jewelry store and diamond cutting and polishing workshop in India. At that time, the introverted Cosicco always liked to observe quietly while his father was negotiating with the client. That is, from that time on, the habit of attention to detail has penetrated into his bones, which is also indispensable for the luxury goods industry such as diamonds. As he grew older, Kausic no longer satisfied the family-style small workshop. He wanted to make his business bigger and more professional. So at the age of 29, he made the first important decision in his life. Going to Antwerp, Belgium, known as the "world's diamond capital", to build your own diamond kingdom. At that time, Antwerp was an important port city with convenient transportation and, more importantly, its relaxed legal environment. The government actively reduced the tax rate and attracted many businessmen. For five centuries, Antwerp has dominated the world diamond market and is the world's processing and trading center for high-quality cut diamonds. Its diamond trade accounts for more than 60% of the global diamond market. There are first-class diamond professionals and the most standard diamond trade atmosphere, all of which are full of temptations for Kausiko. B won the diamond giant De Beers favored the "break of the sky" to get three sight seats In 1978, Cosico founded a diamond manufacturing plant in Belgium, the predecessor of Eurostar Diamonds Ltd. (EDT). In 1982, Kasiko's nephew joined the plant and cooperated to expand the size of the Belgian factory. In the days of Belgium, the characteristics of the observations and attention to detail have been continuously instilled into the staff by Cousco, and even the recruitment of employees must first meet this standard. He said: "Consumers prefer a luxury brand. In essence, they love the unique culture and value of the brand. Nowadays, the major luxury brands are very focused on and are good at exploring the details of brand development, and zoom in and give The unique cultural connotation and value of the brand. Therefore, those who run luxury goods must know how to grasp the details." The diamond industry is a chain of industrial chains, and unlike the general industry, 50% of the world's rough diamonds are monopolized by De Beers. De Beers' DTC is the world's largest supplier of rough diamonds. Every year, DTC will hold ten sightings in London, and the unique sighting process is like a mysterious religious ceremony. First, De Beers will delineate internal sights (about 75), these sights in London. The ranking of status is confidential. When you look at the goods, the newly mined rough diamonds are divided into thousands of grades according to color, size, shape and value. The sight seller can only buy the pockets of the diamond blanks beforehand, and then sell the diamond blanks to a small number. The distributors (about 80 in the world). The distributor cuts the blank into loose diamonds and supplies it to the jewelry retailer for sale to the general consumer. In 1986, Eurostar Diamond became the distributor of DTC. However, this distributor is in an extraordinary position – the only distributor in the world to receive three sighting seats. Because of the largest number of seats, and the ranking is higher, "So the Eurostar always gets the best quality diamond products in the world," Cosico said. C Life’s second important decision to choose Chinese brand cooperation to enter retail Over the years, De Beers has been in the upstream of the diamond industry chain, continuously supplying original diamonds. While diamond processing trading companies like Eurostar have more than 10,000 technicians and state-of-the-art technology equipment and ten cutting and polishing bases, the positioning of “processing†has continued for many years and has not penetrated into downstream retail terminals. However, after obtaining three spectators' seats in the first place, Kausic was no longer satisfied with the status of the processor. He made the second important decision in his life: to enter the retail industry downstream of diamonds. He said: "If we don't pay attention to the retail industry, we may lag behind the market's understanding of diamond demand, but now we can keep up with the market and adjust our diamond grinding and processing business in time." In the highly competitive European and American markets, due to the maturity of the diamond consumer market, the upstream and downstream diamond industry chains have begun to merge as early as the beginning of the last century. In China, as the consumption boom of diamonds started soon, the search for downstream partners was just the direction that the goods dealers had just aimed at. Before 2005, the Eurostars successively contacted some domestic jewelry retailers, and the Tongling Cui drill finally entered the line of sight. This private brand, which has been in operation since 1997, has established chain terminals in more than 20 cities in 2002, focusing on the Jiangsu market. After several rounds of running-in, the two parties finally reached an agreement to jointly establish an independent company "European Jewelry" in a market outside Jiangsu: Tongling Jewelry and other companies invested by Shen Dongjun, the founder of Tongling Cui Diamond, hold 70% of the shares, Continental The star accounts for 30%. For the former, the pressure on funds has been solved. For the latter; it is the extension and expansion of the industrial chain, and has opened the door to China. The new company jointly launched the "TESIRO Tongling" brand in the same year. In terms of product positioning, Cartier and other European jewelry brands are set at the top of the pyramid, and TESIRO Psychic pays more attention to the position of the tower waist – this section is larger than the high-end consumer group, and has its own brand advantage than the low end. Therefore, TESIRO Psychic adheres to the mid-to-high end price and the regional adaptability will be stronger. D knows that "the devil is hidden in the details" 90,000 pounds to buy the Titanic key From processing to retail, Kausco is still a "detail control." Every day, the staff should measure the humidity and temperature in the store to check whether the human body's comfort index is reached; whether the coffee handed to the guest is the most suitable temperature for drinking; whether the decibel size of the music sound in the store is the most suitable for accepting; The flowers placed on the coffee table will change with the seasons and festivals. The Valentine's Day will be a flaming rose, and the Mother's Day will be a warm carnation. For the staff, he will also require the image and temperament to meet the standards. For example, TESIRO's psychic store manager must go to Antwerp, Belgium to receive training, learn high-quality cut diamonds, trade knowledge, and accept culture. At the TESIRO Psychic China headquarters, there is also one of the most expensive keys in the world. This was the key to the "Titanic" shipwreck. Because the second officer was negligent and took the key, the cabinet that placed the telescope could not be opened, so that the judgment of the iceberg was wrong and the ship collided with the iceberg. 1522 lives disappeared, the huge disaster was only because of a small key, Kausic finally took the key with 90,000 pounds to remind employees to pay attention to details. In 2007, Kausic was ingenious. He opened the first diamond culture experience store in Shanghai with a cost of 200 million. He invited the diamond cutting masters from the headquarters to Shanghai, and also transported ancient diamond cutting tools to Shanghai to polish diamonds on site. Let Chinese customers experience the exquisite diamond cutting process in Belgium. At that time, Kausiko even hoped to expand the number of stores as soon as possible by recruiting franchisees, but then he denied his decision. With the rapid expansion, he found that finding professionals has become a bottleneck. In order to cater to the local culture, it is necessary to use local talents as much as possible. However, in China, luxury management talents are still quite lacking. Kosic, who did not feel difficult at the time of starting a business, now feels the pressure. “In my concept, it was the customer first, but when the company became a multinational company, it was 'the talent first, the customer first'.†89 faceted "blue flame" At the World Diamond Cutting Center in Antwerp, Belgium, almost every hundred years, cutting masters invent a new cutting technology that affects the global diamond industry every time. In 1914, Marshall Torkovsky invented 57 cutting techniques, and 57 faceted diamonds still occupy most of the jewelry counters. In January 2009, the Belgian cutter of the Eurostar, Kein von Iselvin, after three years of hard work, found a more excellent method to form 89 sections, a revolutionary breakthrough in the 57 section technology. The 89 section more rationally uses the optical principle to make the diamond more perfect to release light from all angles. In the spotlight, the 89-faced diamond glows through the body, as if a blue flame burns in between, hence the name "BLUEFLAME" (blue flame). At the 2010 Shanghai World Expo, the blue flame cut diamond was used as a revolutionary cut technique in Belgium and was exhibited at the Belgian-EU Pavilion. In 2012, EDT also handed over the “New Generation Diamond Blue Flame†cutting patent to TESIRO Psychic Jewelry, which is the first time that a Chinese jewelry brand has the world's top diamond cutting patent. In the same year, EDT and its affiliates announced a capital increase of 150 million yuan for Tongling Jewelry and a 15% stake in Tongling Jewelry. 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September 23, 2021