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"Kangaroo" - a fashion brand that combines the best of Italian fashion design with the best of Chinese craftsmanship, has been a leader in design, craftsmanship and lifestyle for more than two decades in China Chinese fashion men's choice. Enter the 21st century, "Kangaroo" is the first in the fashion industry set off a whole new life style: optimism, health, return to nature, the release of self ... ... demonstrate nature freedom, vitality, wild and unrestrained kangaroo groups active On the vast grasslands, they survive in the harsh environment of the survival of the fittest. They are kind, united, energetic and calmly coping with the changes... They have profound insight into nature's excellent character of kangaroo - this is the inspiration for the brand of "kangaroo" ! Through simple, stylish design, natural, environmentally friendly materials, sophisticated, comfortable structure, "Kangaroo" will be urban man responsibility, passion and wisdom of the most vivid interpretation. As early as 1984, "Kangaroo" officially launched in China, with its top design, excellent quality and precise grasp of the men's dress grade, to the Chinese fashion industry has brought a full range of impact. After more than 20 years of development, today's "Kangaroo" has grown into a design-oriented representative brand in Chinese men's clothing. In 2005, the brand name of "Kangaroo" men reached more than 78% among male consumers aged 28-45 ; 2010, "Kangaroo" men's monopoly in the Chinese market has grown to more than 1,000 terminal network ... ... 2011 5 years 2015 company development strategy through high-quality products, lower pricing, first-class image promotion, satisfactory service , Shaping a good image of Kangaroo brand products cost-effective. The establishment of a modern enterprise incentive mechanism, relying on the effect of talent team, continue to enhance the ability of various departments of the company; formed innovation, professional, cost-effective represented by the core competitive advantage. Fully committed to supporting the market agent company corporatization, brand operation, and firmly develop single-store franchise, direct marketing and other sales models, by 2015, formed in the country, including 1200 second-tier stores, a franchise of 800 (of which 200 Home for the direct sales stores), a total of more than 2000 national sales network. Build the Kangaroo brand into one of the benchmark brands in Chinese apparel to better implement the great vision of "Dress Up China."
December 10, 2019