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Just a few days before Christmas, merchants have already begun to hurry up and make preparations for promotional activities. Consumers have also booked hotels and bought gifts. The "Christmas economy" is rolling.
Hotels show their magical powers today, Christmas has gradually become an important festival for the Chinese people, and led to the "Christmas economy" development, the Christmas market has also become a catering company to fight one of the markets. The reporter visited star hotels such as Taiyuan International Trade Hotel, Wanda Wenhua Hotel, and the Yellow River Kyoto Hotel. It was found that various hotels are gearing up for the coming of Christmas.
Tickets for the Christmas Eve of Taiyuan International Trade Hotel are divided into three grades, the highest price is 2288 yuan / piece, the lowest price is 2088 yuan / piece. In addition, this year the hotel also launched a special Western-style Christmas dinner on Christmas Eve. The admission price was 488 yuan per piece. Taiyuan Wanshi Jinghua Hotel newly launched Christmas Eve double package, 399 yuan each. In order to ensure the quality of food and the hotel environment, the hotel is limited to entertain guests on that day.
In order to render Christmas atmosphere, many hotels also launched Christmas and New Year concerts. Although the tickets are mostly expensive, the number of booking tickets is increasing as Christmas approaches.
In the interview, it was discovered that in addition to presenting gifts, almost all hotels this year have added a lucky draw to attract consumers. On December 1, Wanda Mandarin Hotel Taiyuan had a "Christmas Lights" ceremony. The Christmas tree, Christmas gingerbread house and Santa Claus in the middle of the lobby of the hotel decorated it and attracted many consumers. It is understood that on the night of Christmas Eve, the hotel will launch Christmas rave parties, luxury Christmas dinner with lobster and sea cucumber, as well as colorful magic shows, as well as gifts such as computers and mobile phones. According to the hotel's customer service staff, although the Christmas package was only launched for two weeks, there were already many consumers who came to make reservations. To cope with consumer demand, party and room tickets on Christmas Eve had also been sold.
Shop “Double Twelve†Preheated Christmas Promotion This year’s Singles Promotion set a new sales record for online store sales, making the online store actually feel the sweetness of holiday promotions.
The reporter saw that in this year's "Double Twelfth" campaign, Taobao and Dangdang.com all launched a 50% off event, while on Suning.com, they launched the "0Yuan.com" campaign, which means that they are recharged to the Suning account in advance. In the specified period of time, purchase the product with the symbol “This product participates in the Super 0 Yuan purchase activityâ€, and after the online payment is successful, the same amount of shopping vouchers can be obtained. The shopping vouchers can be used to buy all the products of Suning Tesco.
An online shop owner introduced that “Double Twelve†promotional activities are undoubtedly giving Christmas promotion warm-ups. Usually Taobao’s Christmas discount activities begin on the 14th. Taobao Christmas events are discounted and the starting point for Christmas discounts is also different. Some shops It is a 50% discount on Christmas, some Christmas discounts are 7-8 fold, etc. It is the different Christmas discounts for each shop. There are many discount shops for Taobao Mall Christmas events.
The shopkeeper stated that from the beginning of December to the Christmas and New Year's Day each year, discounts on major shopping mall websites will be reduced from the initial 7~80% to 2~30%. The online shop will also set up a special Christmas New Year's Day area and Christmas New Year's Day special commodity area. Some shopkeepers will also present free gifts such as New Year greeting cards.
Xiao Li, who has always loved online shopping, told reporters that in recent years, there have been many online shopping promotions. Singles, Christmas, and New Year's Day shopkeepers have introduced discounted products. Now she is optimistic about a coat on the Internet. The clothes will participate in the Christmas sales promotion of the shop. She can choose to take this dress at that time. "However, buyers must also be psychologically prepared. After the Christmas promotion, logistics will not work." Xiao Li reminded.
Business discounts and promotions started early on December 12, the reporter saw several supermarkets and roadside shops in the provincial capital. Various Christmas goods have been placed on shelves. Santa hats, antler, Christmas tree, Santa... everything.
According to a person in charge of a supermarket in Jianshe Road, this year they started the sale of Christmas goods earlier this year, mainly to express the atmosphere of Christmas. “Not only is Christmas goods listed, supermarkets will also arrange venues according to the style of Christmas for consumers. Create a festive shopping atmosphere."
The reporters saw on the streets of Liuxiang, Jiefang Road, etc. Many businesses have played holiday slogans. “Christmas saves money, Christmas shopping is crazy, and 200 yuan is sent for 100 yuan.†In addition to store layouts, most businesses are Launched Christmas-related promotions to accumulate popularity. A professional clothing store lady introduced, this year the store launched promotional activities in advance, because last year's preparations late, the results did not do a good Christmas promotions, this year must seize this opportunity.
In terms of hotel accommodation, due to the current off-season, star-rated hotels have low occupancy rates. Therefore, many star-rated hotels use Christmas opportunities to offer discounted housing prices. Usually, luxury rooms are worth more than RMB 1,000 per day. These days, bookings are also launched. A 50% off event. At the same time, in addition to the buffet dinner, each star hotel requires each guest to pay an additional 15% service charge. Many consumers stated that the high price is an aspect. Star hotels really compete with services and the environment, and there are still many activities. Although the prices are a little expensive, most consumers have expressed that they can have a romantic Christmas. Still compare values.
February 15, 2020