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In recent years, shoes and apparel industry set off a wave of sponsorship of TV variety shows, Xtep sponsored "seven boys a drama," Hunan Satellite TV "every day up", Aokang sponsored "24 women test a man," Jiangsu Satellite TV "You Are the One" ... Throughout this kind of "pan-entertainment" sponsorship boom, Knoch made his own style and chose Southeast TV's reality show "love spell will win" to carry out in-depth cooperation, They left a deep impression on the community, media, consumers and other sectors of society. Interpretation of Nochi promotion strategy in the TV According to reporter observed that the co-sponsor "love fight will win" is Noci and television series, the film after another bold attempt, but also for the first time with TV and large quarterly variety show together . With the national broadcast of the advantages of satellite TV programs, Nochi through the "love spell will win" programs, promotional films, the host has repeatedly demonstrated and mentioned, occupy the program a lot of screen time, and constantly increase the audience impression in order to enhance Reputation. Southeast Satellite TV's major audience in the context of Fujian Province, while Fujian is also a key market for Nuoci, which ranks among the best in the annual total sales rankings. This is also one of the important reasons for Nokia's choice of cooperation with Southeast Satellite TV. "Noci hopes to further promote the company's new brand concept in Fujian Province through sponsoring" Love Enthusiast Win "and supporting on-line and offline three-dimensional marketing to deepen consumers' brand awareness and loyalty to Nuoci Fujian market continued to improve sales. "Nochi shares Ding Hui, chairman said. Some analysts believe that Nochi is preparing for the listing period, "love spell will win," there are many audiences investment institutions, business leaders and elites, through the program should be able to attract many investors attention. Multiple opportunities to promote cooperation between the two sides In addition, "love fight will win" and Knoch there are multiple points of convergence, which is also contributed to one of the factors of cooperation between the two sides. "Love fight will win" for entrepreneurs with entrepreneurial conditions to provide a face-to-face with investors, so that there is no business start-up, and Nuoqi strive to "make fashion no distance", the two highly valued brand values. In addition to highly compatible brand concept, Nochi and "love spell will win" also has multiple opportunities for cooperation. On the one hand, the current major satellite TV all the stops than the variety of entertainment, the program homogeneity serious; and "love spell will win" sword go Pifeng, positioning to achieve entrepreneurial dreams, highly personalized, can effectively attract the attention of the audience. On the other hand, the contestants and audience groups that "love to fight will win" are young and middle-aged people who are innovative, hardworking, honest and responsible, and coincide with the target consumers of Knoch. At the same time, the fighting spirit advocated by "love spell will win" is highly consistent with the "innovative" and "excellent" corporate culture that Nuoci created. It is reported that "love fight will win" is Li Yong after leaving CCTV's debut TV show, or his entertainment from the variety show to financial cross-border show. Besides Li Yong's portrait, Xue Manzi, the first angel of angel investment, Zhang Suyang, "Gold Medalist", "New Queen of Investment" Xu Xin, Chen Hong, the new economic leader in the Asia-Pacific region, and Kong Xiangfei, the Swedish figure in the Chinese investment community, Top Chinese entrepreneurs mentor sits. For more program details, please lock Southeast Satellite TV every Sunday night at 9:15 "Love fight will win."
May 15, 2020