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One story is this: A supermarket sells diapers and beer that look and does not matter. Many people find it weird at first, but this weird move made sales of diapers and beers soaring. This is the real story of what Wal-Mart stores in the United States have been talking about. Because women in the United States usually take care of their children at home, they often charge their husbands to buy diapers for their children on the way home from work, while her husband will buy his favorite beer while buying diapers. This discovery has brought good profit to Wal-Mart. This approach is the use of the stores in the relevance of the marketing strategy. Children's clothing shop belongs to the category of terminal retail stores, so you can use this marketing strategy to increase sales. However, most children's clothing stores in China only sell children's clothes. Number one broiler warehouse has been made in the beginning for the strategic positioning of the store, No. One broiler warehouse is not just children! One child Tong has been the introduction of children's shoes, the headquarters after a lot of market research and data mining, and a full argument after the decision: Now the time is ripe, One Tong Tong store will soon introduce the "imported children's daily necessities and children's food" element! One child warehouse "warehouse" concept will be more perfect. Summer, many industries have entered the off-season, the apparel industry is no exception. In fact, "there is no off-season market, only the off-season thinking." The market is certainly there, to provide consumers with sexual cost-effective, inexpensive products, No. One Tong store no worries no market. Number one storehouse now a lot of franchise stores easily purchase is the amount of tens of thousands! Off-season, just relative! Hot summer, it is a season for children's daily necessities. As we all know, Chinese families care more for the only child and pay more attention to it. A family of three people and children are the mainstay of the family. From birth, all aspects of children will attract the attention of parents, including clothing, toys, food, etc., while the daily chemical products are no exception. Children now special supplies for children's day soap, shampoo, shower gel, prickly heat powder, talcum powder, laundry detergent and so on. Children's daily necessities market has great potential. Food issues will always be the people's concerns, which food brands have quality problems, will soon be mass media proliferation, and then cast aside in the consumer's despair, think of the year's "Sanlu milk powder" "Guanshengyuan moon cake" is This is eliminated. Therefore, the number one child warehouse this introduction of children's daily necessities and children's food is mainly imported from Hong Kong and Taiwan in Europe and the United States, Japan and South Korea, the product quality and safety issues will be checked at every level to ensure that the interests of consumers and help franchisees in the local Create a word of mouth. In terms of price, No. 1 Tong warehouse use its own powerful channels, the use of bulk purchases of goods, so the price is also competitive. Can not bring profits for the franchise, No. One Tong warehouse is not allowed! One child Tong store this introduction of imported children's food and children's daily necessities, is the market demand, starting from the spending habits of consumers, franchisees should start the proposal. Why a lot of street tobacco and alcohol have to sell drinks? To bring a little convenience to consumers that is the market! One Tong Tong based children's clothing based on a diversified marketing strategy, not only to bring convenience to consumers, but also to avoid the serious homogeneity into the domestic children's clothing shop. "Position", the perfect positioning, No. One Tong warehouse actually won in the beginning, is not it? Number one child warehouse, children's clothing profit first model!
June 12, 2020