In recent years, the footwear and apparel industry has sponsored an upsurge of TV variety shows. Specially sponsoring the "Seven Boys One Play" Hunan Satellite TV "Every Day," and Aokang sponsoring "24 Women Test a Man," Jiangsu Satellite TV is "If You Are the One"... ... Looking at the types of sponsored programs of various companies, mainly for entertainment variety shows, therefore, in such a "pan-entertainment" sponsorship boom, Nuoqi has chosen a way to conduct in-depth cooperation with the Southeast TV Reality Show "Love will win." It will impress colleagues, media, consumers and other social circles.

Explaining the promotional strategies of Norwich in TV <br> According to the reporter's observation, this joint sponsorship of “Love will win” is another bold attempt by Norwich after the cooperation with TV dramas and movies, and it is also the first time for it to be broadcast together with the TV and the big season. Variety show together. With the advantage of the national broadcast of TV programs, Nuochi used the “Love will win” program, videos, and hosts to display and mention many times, occupying a lot of screen time on the show, and constantly increasing the audience’s impression to enhance Reputation.
Southeast Satellite TV's main audience is in the province of Fujian. Fujian is also a key market for Noch and ranks among the best in the total annual sales rankings. This is one of the important reasons why Noci chose to cooperate with Southeast Satellite TV. "Norchi hopes to promote the company's new brand concept in Fujian Province through sponsorship of "Affair to Win," as well as supporting online and offline stereoscopic marketing, to deepen consumer awareness and loyalty to Noch's brand. The sales in Fujian market continued to increase, said Ding Hui, chairman of Nochi shares.
Some analysts believe that during the preparations for the listing, Nuoqi is not lacking in investment audiences, business leaders, and elites. The program should attract many investors' attention.
Multiple opportunities to promote cooperation between the two sides <br> In addition, the "Love will fight will win" and Noci there are multiple points of convergence , which is one of the factors that contributed to the cooperation between the two sides. "Love will win will win" for entrepreneurial entrepreneurs with a condition to provide a face to face with investors, so that entrepreneurship is not a distance, and Noci strive to "make fashion there is no distance", the two brand values ​​are highly consistent.
In addition to the highly consistent brand concept, Nuoqi and "Love will win will win" also has a number of cooperation opportunities. On the one hand, the current David sees the best in all aspects of programming and the homogenization of the programs. And "Love will win," the sword will go the wrong way, positioning and realizing the entrepreneurial dream. It is highly personalized and can effectively attract the attention of the audience. On the other hand, the contestants and audience groups of “Love will win” will be young and middle-aged people who are innovative, hard-working, honest, and responsible, consistent with the target consumers of Nochi. At the same time, the fighting spirit advocated by "Love will win" will be highly consistent with the "innovation" and "preeminence" corporate culture created by Norwich.
It is reported that "Love will win will win" is the first show of Li Wei after leaving CCTV, or is he the crossover debut from the entertainment entertainment to finance. In addition to Li Xi’s devotion to hosting the program, Xue Renzi, the first angel investor, Zhang Suyang, “Gold Investor”, Xu Xin, the “Queen of Investment”, Chen Hong, the new economic leader in the Asia-Pacific region, and Kong Xiangfei, the Swede from the Chinese investment community, etc. Top Chinese business mentors sit in town. For more details on the program, please check the Southeast Satellite TV "Love will win" at 9:15 every Sunday night.

Noch Co-Sponsored "Love Will Win"

Nokie Store "Love will fight to win" poster

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