Since its creation in 1998, the renowned Yiyang brand has been committed to blending premium fabrics, meticulous craftsmanship, and contemporary styles with a strong brand identity rooted in the fashion experience of its customers. Over the past decade, it has built a unique fashion personality that bridges the global style with Chinese sensibilities. With a deep understanding of the local market, Yiyang has infused its designs with originality and distinctiveness, becoming a leading force in women's fashion across China.
Yi Yi Yang MEA Women's Spring/Summer 2010 New Collection Creates a New Generation of Legendary Brands
In today’s fast-paced world of fashion, the Yiyang brand remains true to its core philosophy: "Helping customers discover a more fashionable version of themselves." By focusing on the customer’s personal style and taste, Yiyang continues to innovate and redefine modern fashion.
As an international brand from France, MEA brings a fresh perspective to the Chinese market. The theme of Yiyang MEA is centered around three key elements: Music, Enjoy, and Art. In 1998, Mingyang Garment Co., Ltd. introduced MEA under the name of Yiyi Industry (International) Group, and it was later managed by Guangzhou Mingyi Clothing Design Co., Ltd., a subsidiary of Mingyang Clothing Co., Ltd.
The brand is fully dedicated to developing and selling apparel within China, bringing global fashion trends to every woman who values style and self-expression. Today, the MEA brand has established 30 flagship stores across major cities, each reflecting the brand’s signature concept of style and innovation. These stores offer exclusive collections that allow every fashion-forward woman to express her individuality.
MEA continues to lead the way in Chinese fashion, setting new standards and inspiring women to embrace their own unique sense of style.
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July 17, 2025