Zhang Guowang and his Seoul stealth wig

At the moment when many women love fashion to reach the wig, Seoul's invisible wigs also follow the trend, expanding the business range from local wigs and medical wigs to fashion wigs. The wig "wears" out of wealth.

So, why is Seoul’s invisible wig so favored and trusted by hair loss and fashion women? Let's take a look at the entrepreneurial story of Seoul's invisible wig brand founder Zhang Guowang and listen to his wealth.

Abandoning medical practitioners

Zhang Guowang studied Chinese medicine at the Baotou Medical College in Inner Mongolia. After graduation, he focused on the treatment of hair loss. After several years of hair loss treatment, he found that the current medical level cannot completely cure the problem of hair loss.

"When hair loss does not endanger health, it seriously affects the image, which brings a lot of inconvenience to people's work, study and daily life. As far as my experience of treating hair loss in the past few years, hair growth medicine is slow and effective. There are very few people. The cost of hair transplant is high, and there is also the risk of surgery. The key is that the postoperative effect is also difficult to guarantee. So how can we help hair loss people to regain their self-confidence and change their lives? In 2002, I I was exposed to the wig industry," Zhang Guowang said.

In Europe, the United States, Japan and South Korea, the hair industry is a hot industry, and hair products are widely used in these countries for weaving and reissing, fashion wigs and other fields. Due to regional cultural differences, China's hair products industry is not well known to Chinese people for a long time, limited by China's spending power. Until recently, it has gradually attracted the attention of the Chinese people.

Zhang Guowang said: "A Hong Kong company once conducted a market survey on the current situation of the consumption of products in the Chinese mainland market. 95% of the hair products in China , including the hair products of the weaving and reissuing shop and the small commodity market or some stores. Chemical fiber wig products are still in the craftsmanship of European and American countries six or seven years ago. The process is relatively backward, and the wearing effect is only slightly stronger than the traditional chemical fiber wig. If it is popular with foreign countries, it is difficult to look and feel. Compared with the wigs that are true and false, and all kinds of hair styles are omnipotent, domestic hair products do have a considerable gap. Due to the limited contact of the people, they have been misled by these backward wig products for a long time, resulting in a 'wig price. High, not realistic's prejudice."

After understanding and clarifying the status quo of the domestic market, Zhang Guowang thought that it was precisely because of this backward technological level that the consumption of hair products was lagging behind.

In 2004, with the support of his wife, Zhang Guowang went to South Korea to pay for his advanced weaving and hair-removing process.

"In Korea, wig hair products are widely used in various areas such as thinning densification, hair loss repair, baldness recovery, scar covering, and hair changes. In China, high-tech Korean weaving and reissuing technology has only been used for many years. A few people such as senior officials, celebrities and businessmen know and use them. I just want to bring this technology to the general public.” After continuous process learning and market research, he brought the latest Korean simulation wig back to Inner Mongolia. .

Homemade brand

After investing in the field of wigs, Zhang Guowang devoted himself to studying and researching the production, trimming and wearing of the Korean hair products factory. In the constant exploration, Zhang Guowang used the production and management model of the Korean wig industry to create his own invisible wig in Seoul.

In 2008, influenced by brand awareness, Zhang Guowang found that there is no special wig agency in Inner Mongolia that integrates production, production and sales. After investigating the market and researching business opportunities, Zhang Guowang first established a wig brand in Inner Mongolia, and set up three “Seoul Invisible Wigs” chain stores in Hohhot and Baoji respectively.

Zhang Guowang said: "In the early days of the founding, the people didn't know much about Seoul's invisible wigs. They didn't know much about the business. The business in the store was very bad. They didn't live too well. The parents didn't understand it. They even blamed me for not having a stable doctor. Do, have to go to sea to do business, put all the family to the creation of the wig brand, only my wife has been silently supporting me to the present. Now, with the joint efforts of my wife, Seoul's invisible wig business is getting better After many customers have used it once, they have become fixed customers. They all praised Seoul's invisible wig production process and could not see the flaws."

“The production process of Seoul invisible wigs is very particular. The quality of hair is strictly controlled at the beginning of production to ensure that the new hair is perfectly matched with the hair of the customer. The hair is processed without any dyeing, after more than 100 procedures. The processing is to produce a quality-assured real person hair, and can be customized for the customer, to ensure that the new hair is seamlessly integrated with the customer's own hair, so that the customer can wear the natural comfort and no trace." His own product, Zhang Guowang's face is filled with a confident smile. "You can also comb, trim and dye as you like your own hair. Our wigs have their own unique technology and can be closely connected to the head, very strong. Wind and rain, running and swimming have no effect. Even if you pull it vigorously, you can ensure that it does not fall off."

"Now, the business in the store is good, life is rich, and I am naturally happy, but the thing that makes me most happy is that I have brought changes in my life to the hair loss. A few years ago, there was a young man who came to the top. I went to my store to find a suitable wig. When the young man first entered the store, I thought it was a middle-aged man of 30 or 40 years old. As a result, he told me that he was only in his 20s, because Xie Ding appeared to be old and always looking for Not a girlfriend, I am very upset. In fact, he can make up for the defects by wearing a partial wig. But I saw that he was particularly unconfident and wanted to help him. He decided to give him a head according to his head curvature. I made a wig that was very suitable for him, and told him that he would look younger. He listened to the suspicion. After the wig was done, I gave him a good dress. He shouted in the mirror and excitedly said, 'Like My own hair, I can't see a wig at all, and finally I have a young man in my 20s." Soon after, he came back to the store and thanked me. Because the image changed, he handed in his favorite. girlfriend, And getting married. Then listen to him, I am particularly happy, happy for him. Own trivial task, but it can help to others, and to change the lives of others, am really pleased. "Said Zhang Guowang excited.

New development

Today, wigs are no longer exclusive to the "smart" people.

“In developed countries, wigs have become an indispensable part of life for the people, just like razors and fashion.” Zhang Guowang said with emotion: “Now, in our country, wigs are increasingly recognized by the people. The consumer group has evolved from the original hair loss person to the beauty-loving fashion family; from the negative consumer goods that were originally designed to cover up the defects, it has become a favorite ornament for contemporary women."

“In the past one or two years, the trend of fashion wigs has become more and more turbulent. The fashion girls after 80 and 90 are rushing to buy. This year, the customer base of fashion wigs in my store has expanded to 70. In some women's groups, the surge of fashion has driven the development of fashion wigs, making wigs no longer just a consumer product that makes up for people's appearances. I am more confident in the cause I am engaged in. Now there are many foreigners who are attracted to it. Come, I want to join my Seoul stealth wig. People began to pay attention to this industry and saw the development prospects of the hair products industry. I sincerely hope that more people will join the hair industry and serve more hair. People who have troubles or pursue fashion." Zhang Guowang said sincerely.

The growing consumer base has made the market fiercely competitive, and the production process of wigs is changing with each passing day.

“Our Seoul Invisible Wig is a HAIREASON supplier in Korea. They have a major technology every six months, and the annual cost of upgrading their equipment to the Chinese production base is millions. The product suppliers are constantly innovating. Let me be full of confidence in the development of my own brand. Our Seoul stealth wig has the ability to meet the different needs of various groups of people." Zhang Guowang said affirmatively.

Today, the hair industry is increasingly recognized by the public. For Zhang Guowang and his Seoul stealth wig, this is just the beginning...