When French designer Paul Pooley declared the rise of New Age underwear in Paris in 1907, at that time in China, "underwear" was simply called an apron. Because of social restrictions, it could only be a woman's privacy Private whisper in space ...

In 1983, when the atmosphere of fashion continued to gather in Paris, when the classic gothic architecture of Notre Dame de Paris, Champs Elysees, different styles of designer stores on both sides, exudes fashion, here has been called a veritable "underwear Kingdom, "Parisian women have begun to understand how to enjoy life from underwear; at the time in mainland China, the bra was only a display of private goods in a few shops, and this product is always hidden in the store the most Unobtrusive corners; not even a necessity for a woman's life. That is, this year, Wang Wenzong in Taiwan has made such a determination to make their own fashion underwear in China, after reading the mainland market in 1988, is even more sure to create their own brand in the mainland, combined with the European Fashion, new underwear to create China's fashion!

欧迪芬 - ordifen

In 1993, an underwear brand called " Ou Difen " after preparation and hard work, the first underwear counters opened in Beijing, began to use fashion design underwear, art lingerie, underwear with culture, at the same time care into underwear. "Europe" represents the European style and fashion, "Di" implies a kind of enlightenment and discovery, "Fen" in China is interpreted as the fragrance of flowers, meaning a new kind of Fen Shang, "Ou Difen" opened the Chinese underwear Industry's new journey.

Ou Difen to young and middle-aged women as consumer groups, advocating a new era of women's elegant, stylish and comfortable dressing concept.
From the water bag bra, lingerie to the popular China red series, and in recent years, the use of negative ions, holes and other anti-bacterial cotton, deodorant, improve human immunity and breathable comfortable high-tech new material underwear boutique, Time and time again to break through and lead the lingerie market.