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Everyone starting a business is not the same starting point, but they all need to go a long way to thousands of miles. Step by step, is to stick to the pace, but also focus on the pace. These insist that only quiet mind tradesmen can tell. Today, entrepreneurs need to break the impetuous, keep the heart, with polished and time of craftsmen to win the user's heart, beat the opponent. On November 26, at the 22nd anniversary of the China Europe International Business School and the general election ceremony of the CEIBS Beijing Entrepreneur Association, Mrs. Xia Hua, the chairman of Ewen Group, was invited to attend to tell her her 22nd journey of ingenuity. The following is an excerpt from Ms. Hua Hua's speech. 1. Embroidered Mother's Creativity I took the country with embroidered twins to hold large-scale exhibitions in London and Paris and invited many fashion designers in Europe to come to see the exhibition. In London, designers were shocked by the work of the embroidered twins. A piece of work, the thin line sketched hundreds of villain, different shapes, lifelike. Dean of the Royal Academy of Fine Arts, bowed deeply in front of an embroidered woman's work. Someone was surprised to ask me, "Ms Xia, I really want to know where this author was reading the aesthetics. We worked hard for many years to make design so harmonious with nature." I was dumbfounded, Where to say that the aesthetics of learning, she did not even graduated from primary school, do not even speak Mandarin. But this is the Chinese creativity. She is born with such creativity, such creativity comes from life. 2. 5000 years of emboldened In 2000, for the first time I was invited to participate in a global luxury forum. As a representative of the Chinese brand, but also a university teacher, I am full of confidence in his speech. After listening to a few guests speech, I am a bit shame. The speeches all started with a few groups of photos. "This is my grandpa. This is my grandpa's grandfather." Each guest speaker's family history is the history of the brand's development for hundreds of years. I asked the assistant to add one page before the PPT and write one, five or three zeros. 5000 this figure appears on the screen, the audience in an uproar. "China does not have 5,000 years of businesses and brands, but I would especially like to say that China has five thousand years of cultural and aesthetical support worth our pride so that I can come here and have an equal dialogue with everyone." From classic classics "Dream of Red Mansions", the elegant and exquisite snow tea, to the furniture design in the Ming and Qing Dynasties, the understanding and presentation of the health principles of the Yellow Emperor's Canon of Internal Medicine, I like to instantly open up the Ren Du two veins to national aesthetics, let Taiwan Under the representatives of many European ancient luxury family, shocked to Chinese culture and aesthetics. Equality is because there is a culture that has not been broken down for five thousand years before we have such an ambition. So at that moment I know that the root of a Chinese brand where its value propped up. 3.China's Chairs We did a sit-out show, foreigners convinced that Europeans used to sitting on the sofa, came to sit on the chair in China crazy, China's chairs are all tenon structure, a nail is not, in particular To the ring chair, many foreigners ordered the chair with us. This circular arc structure down, all the joints and meridians can touch all, there is a foot under the beams, a trampling just right Yongquan. Foreigners say you are amazing, a sit-in has such a big learning! 4. Fire and live fire is a while, life is a lifetime. For Chinese enterprises and Chinese brands in the era of change, how to survive with dignity is far more important than being a fire for a while. 5. Criminal Psychology We all say that according to the text is a temperature of the brand, I and Ewen have been sewn with every emotion clothing, trying to inject the inner feelings of each fashion inside. I was sensual when doing the product. However, because I am a lawyer, I am very rational entrepreneurial thinking in making a business decision. Law has a criminal psychology, with today's consumer psychology has many similarities. Female entrepreneurs generally have a lot of inspiration. I think the most important point of law in my study is to sort out the logic and have a main thread. For example, focus on fashion is always according to the main line of writing, although in recent years we invest in film and Internet technology companies, to do the global designer space, butler service, and even to do the transformation of the industrial chain, but the structure of the industry model has always been around fashion and customers Lifestyle. So I say, according to the text is the company operating a customer relationship. 6. According to the fashion housekeeper dressing is just needed, but the customer is not just brand, why did he wear you? This depends on how you stuck the hearts of consumers, done, he is your user. According to the stylish fashion housekeepers serve these users, no longer have to think about what to wear every day, our housekeepers have been given him a good, and a co-operation is so many years, the butler service to learn more about his needs, the more he is right We also have full trust, so you can turn customers into users. This is also a point I am very proud of. Ms. Xia Hua and e bag washed founder Mr. Zhang Rongyao (third from left), the famous host, heart networking technology founder Miss Qing Yin (second from left) and other guests 7. Ceiling and floor as the boss that you are the ceiling, you block There, others can not go up. In fact, the floor can support the entire business. (Ps: Miss Qingyin guests said the deepest impression Oh) 8. Long Board touch plate I think today all the future is already a new future, because the industry has begun a link era, so today's business Home must have the ability to call an eye-catching, many entrepreneurs say we have, we are looking for their own short board, I said today's entrepreneurs do not look for short board, you only find their longest long board, in the crowd Find your short long his long board, long board touch long board is the winning rule. Ms. Xia Hua took a group photo with guests
February 19, 2023