Furuyawa was founded by a remarkable, stylish, and elegant figure who had studied in both Europe and Japan. With a deep passion for art and fashion, she possessed a unique understanding of women’s style and an uncompromising attention to detail in craftsmanship and quality. This vision eventually gave rise to the "Furuya Hui" (Hong Kong) brand. Established in 1997, Furuya Hong Kong Fashion Co., Ltd. has always aimed to embody the soul of fashion, striving to align its design, materials, technology, and production with global standards and innovations. The brand's charm lies in its ability to help women express elegance effortlessly, blending intellectual grace with dignified confidence. It empowers professional women to look and feel their best, breaking free from traditional constraints and embracing modern sophistication. For "Furuya Hui," design is not just a part of fashion—it is its very essence. Each piece is crafted with the belief that true fashion shapes real, confident women, and this philosophy defines the brand's purpose and identity today. To maintain its creative edge, "Furuya Hui" has long prioritized design excellence. The brand has collaborated with renowned Hong Kong designers such as David Tang and Ma Weiming, who have played key roles in shaping its aesthetic. Ma Weiming, with over 30 years of experience in the industry, is known for his vibrant yet elegant designs, which reflect a strong sense of personal style and artistic vision. His work has earned him recognition, including the 27th Hong Kong Autumn/Winter Fashion Festival Merit Award, the Porsche Design "Creative Power Award," and multiple Fashion Designer Awards. Since its inception, "Furuya Hui" has continuously pursued artistic expression and the empowerment of women. When it entered the Chinese market, it quickly captured the hearts of many. In 2002, the brand made its debut at the China International Fashion Week and was honored with the "Best Women’s Design Award in China." Since then, "Furuya Hui" has been invited to support major fashion events and has gained widespread acclaim from mainstream media. Today, the brand holds two annual fashion shows—spring/summer and autumn/winter—becoming a must-see in the fashion world. Its culture is rooted in the belief that every woman has beauty, but it's about learning how to appreciate and celebrate it. As the brand says: "Fashion gives birth to your dreams; your beauty gives life to the world around you."

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