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Furuyawa began with a remarkable, stylish, and elegant figure who had studied in both Europe and Japan. She was deeply passionate about art and fashion, had a profound understanding of women's style, and maintained high standards in craftsmanship and quality. This vision gave birth to the modern-day brand "Furuya Hui" (Hong Kong). Established in 1997, Furuya (Hong Kong) Fashion Co., Ltd. has always aimed to capture the soul of fashion. The brand continuously aligns its design, materials, technology, and production with global trends and international standards.
"Furuya Hui" is designed to help women express their elegance effortlessly, from within out. It embodies the grace of intellectual women—dignified, confident, and timeless. The brand empowers professional women to look stylish and feel confident, breaking free from outdated constraints. For "Furuya Hui," design is not just an element—it's the essence of fashion. Fashion, in turn, becomes the expression of a woman’s true self, shaping her into a powerful presence in the world.
To ensure this vision is realized, the brand has consistently prioritized design excellence. It has enlisted renowned Hong Kong designers David Tang and Ma Weiming as creative directors. Ma Weiming, with over 30 years of experience in the fashion industry, is known for his vibrant yet sophisticated style. His work blends elegance, sophistication, and a unique artistic vision, helping to elevate the brand's international reputation. He has received numerous accolades, including the 27th Hong Kong Autumn and Winter Fashion Festival Merit Award, the Porsche Design "Creative Power Award," and several other prestigious design honors.
Since its inception, "Furuya Hui" has embodied a continuous pursuit of artistic expression and a deep appreciation for women’s strength and beauty. Upon entering the Chinese market, it quickly captured the hearts of many. In 2002, the brand made its debut at the China International Fashion Week, winning the "Best Women’s Design Award in China." Since then, "Furuya Hui" has been a regular participant in major fashion events, often serving as a preferred clothing provider or official partner. Its designs have gained widespread recognition from mainstream fashion media.
Today, "Furuya Hui" holds two annual fashion shows—spring/summer and fall/winter—becoming a key player in the fashion scene. The brand’s philosophy is simple yet powerful: there are no unattractive women in the world, only those who haven’t discovered how to embrace their beauty. As the saying goes, "Fashion gives you dreams, and your beauty turns those dreams into reality around you."
July 05, 2025