Yang Mi endorses the new release of the ice clean fashion down jacket and leads the trend

No models, no common T-Taiwan catwalks, but there are cool cool songs, hip-hop, RAP, B-BOX, and clever combination of fashion clothing, so that the audience immersed in the thriving atmosphere of youth.

On June 9th, at the new conference of Bingjie fashion down jackets, a unique and innovative new product “Song Show” was released, demonstrating the fashion style of Bingjie 2012-2013 three series of new products. Yang Mi, a brand spokesperson, went to the scene to help make the “Song Show” even more trendy.

In the atmosphere of a trendy city, modern dancers from Dreamworks, wearing light, slim, sleek down jackets, displayed a fashion style for “light young women” in a graceful rhythm.

In a special RAP rap for Bing Jie, the hip hop dancers showed the dynamic campus jacket series of Bing Jie's down jacket with vibrant colors, bold colors, and dynamic elements such as drawstrings, stripes, and stack caps. Embellishment makes Bing Jie the “tide outfit” in down jackets.

The actor who wears the "British Country" series of down jackets plays a fresh and natural temperament in the song and dance. Beautiful floral, natural colors, natural fabrics such as cotton, hemp, and chiffon are used to pass through the rustic rural gardens. This shows the lifestyle of the fashion girls who pursues romance, relaxation and individuality.

Lightweight shapes, cool details, avant-garde colors, stylish designs, and a “fashion whirlwind” momentum quickly quickly became popular in the down apparel industry. In a novel form, it redefines “new fashion ideas”. The process of speeding up and upgrading the market in 2012 was started.

Bingjie, known for its "young, stylish," has a unique advantage. It firmly locks in the 18 to 35-year-old fast-paced, love-loving, cool-headed young people, the bold integration of fashion and trend elements used in down apparel design, creating a fashion down jacket precedent, for many years in the youth fashion down jacket brand positioning Ranked first.

After last year's brand upgrade, Bing Jie spared the strong resources of full speed: new series of products, new design style, new image spokesperson, new terminal image, new brand slogan, and successfully opened the way of four seasons .

The young idol Yang Mi, who is known as the “Queen of the People” and frequently refreshes her ratings, signed a cleansing record last year that also frequently updated sales records, becoming a new spokesperson for the image. Yang Mi as "cross-border" fashion designer identity, the design of the ice clean 2011 "power" fashion down jacket, but also become the market star models, sought after by the fans of the trend, several times sold out of stock.

At the press conference, Yang Mi redoubled her efforts and was pleased to present three 2012 “power-saving” down jackets. Concise and dynamic shapes and bright and natural colors show Yang Mi’s observation and experience of fashion trends and have been praised by the participants in the industry. Yang Mi also "magnificently upgraded" and harvested a new identity of "Bing Jie Fashion Trend Advisor."

Mr. Wang Daocheng, General Manager of Shanghai Bingjie Garments Co., Ltd., said: “The new fashion I advocate, this brand slogan reflects the new changes in ice and clean, speak in fashion and use products to speak. Not only grasp the fashion trend, but also lead the trend than half Steps to make the down jacket 'Tidewear'."

At the press conference, the "Power Project" of Bingjie was also launched. The program will use Yang Mi as the "tipping point", which includes a series of activities ranging from grids to traditional media and brands to terminals. Xinghai election, Bingjie fashion fan club national tour, ice clean store "power-raising action", etc., to improve brand image strength and terminal sales force.