Kong Xianglin, chairman of Guangdong Binagao Animation Group Co., Ltd., is the founder of Bone Fruit. Now he owns series of cartoon images and free intellectual property brand products with independent intellectual property rights and trademarks of "Bina", "Bian Guo" and "umbrella". The company produces a large number of animation works each year, with nearly 8,000 kinds of animation and extension products. The chain stores have covered all major cities in China and are far ahead in domestic original animation brand enterprises. Today's fruit is the banner of Jiangmen's cultural industry, but in 1998, Kong Xianglin from the switch to the animation distributor in China, Mitsubishi Electric, most of my friends think this choice is too risky. Later days, also confirmed the concerns of friends. Slowly work fine cultural industries, Kong Xianglin boil for 14 years before bingo manga landing to the CCTV platform. On the day when Bincun landed on CCTV, Kong Xianglin sent a text message announcing to Liu Jiang, Party Secretary of Jiangmen Party Committee, that Liu Bang returned the four words "It is not easy". Go back and see, Kong Xianglin said, "Before doing animation, nothing much of their own, that is, more money, but after doing animation, as of now input, they did not count, do not dare count." Fortunately, with the bingo landing in CCTV, Kong Xianglin's animation business has formed a complete industrial chain from the creative to the physical goods. After the cartoon industry experienced the "radiant" resale derivative copyright, Kong Xianglin "industry first" mode of operation has also been respected. For the future, he told reporters that he wanted to be an animation e-commerce business in China, a platform similar to AppleStore, and then combined with the physical brand to create a combination of the two ends of the cloud and the end. "Down" with the development of the bingo animation "I am a bingo" last August last year, CCTV, bingo animation group lasted 6 years finally launched the first cartoon. Animation on the line, so Kong Xianglin from creative to production and then to the production of a complete derivative of the industrial chain followed. Before the fruit on the line, China's animation industry is undergoing dramatic changes. The leader, "Kino", sold derivatives rights in 2011 and suffered a crisis in the model of re-doing culture. And Kong Xianglin take the opposite path, before the launch of the "I am a bingo" cartoon, bingo derivatives industry chain has been formed, and in 2005 had already introduced the product and expanded in the year 600 dealers. Kong Xianglin believes that the traditional mode of moving from animation to industry has not worked and the mode of survival from industry to culture is the way to survive. In addition, the weather and location in the PRD are good opportunities for the development of the cultural industry. "80% of the global animation derivatives come from China, and 80% of them come from the Pearl River Delta. Manufacturing is our advantage and can meet the need of our survival. It can also be put into the recycling side, the risk controllable." Kong Xianglin said. When Kong Xianglin launched the Beanie Derivatives in 2005, many people did not yet know the cartoon character with a rough eyebrow. "A lot of people ask, 'What's this?', 'You are on the edge of a bunch of fruits.' This is the same as that of a bingo fruit. The vision of bingo is to let everyone find out their own strength. It is very important to help others to bring happiness, but also to enjoy the pain. "Kong Xianglin said before the launch of the product, burned six years of money, visit the world's animation show to understand customer needs," cultural industries, to make a personality , Either as a pioneer, or as a martyr. The middle of the process is really bitter, but the support for us is an interest, like a pat on the same, if you are not interested it is difficult to adhere to do cultural industries to be willing to be fools, unlike traditional industries , To slow fire to burn, but also endure loneliness, forbidden to live in temptation. "Business thinking brain culture thing 24 years ago graduated from college, Kong Xianglin came to Jiangmen from Harbin, Jiangmen into the most prosperous enterprises --- joint total work in company. But the first day he was reported, he was clerk assigned to sweep the warehouse. Swept the warehouse less than two weeks, when the company's general manager with customers to visit the warehouse and found that the warehouse has become very clean, asked about the discovery of Kong Xianglin this person. "You can not do well because things are small, it's hard to judge between good and bad, sometimes bad things can turn good." Kong Xianglin said he was then sent to the company's point-of-sale where everyone else Only achieved 80,000 sales per capita, he sold nearly 200,000 results. After a while at the point of sale, he was transferred back to the company as vice president and then after the restructuring of the state-owned enterprises, he bought the company and started the general agent of Japan's Mitsubishi Electric. While doing Mitsubishi's China distributor, Kong often traveled to Japan and gradually became interested in animation. Therefore, in the face of his career choices, he plunged into the animation industry. "Before doing animation, nothing, is more money, but after doing animation, have not considered how much a total investment." Kong Xianglin think back and say China has the opportunity to riches on six occasions, catch up with the middle of their own Twice, "before participating in the Cannes Comic Con Show, seeing that China produces 260,000 minutes of animation a year, but we did not win the prize for a minute, so we can see that there is only a limited amount of quality without the single experience of the traditional animation industry. Culture needs something of the system industry, not just culture, nor marketing alone. "

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