Maccasini: Fashion Men's Wear with Wild Forces Sculpture

Ding total Liu photo

Nearly 6-year old Macaccini is at the turning point of brand upgrading. This young team with "80s" as the main body expresses the brand attitude of "fashion and environmental protection" with the power and action of grassroots, just like choosing Sichuan-Tibet riding and runaway fashion, one choice, they only take care of the storm, assault.
It is worth mentioning that in the past two years, under the leadership of Marcini's CEO Ding Yizhu and the brand director Liu Hong, the Maca people conquered the wild nature again and again, and experienced the same life and death. Accumulated a force that leads the brand to further distance.

Maccasini: Fashion Men's Wear with Wild Forces Sculpture

Runaway with a brand "crazy"

There are innumerable possibilities for youth. They are willing to be bland and enjoy life. However, one day they may regret not being the same as they once did, or suffer hardship, but with pride and courage, they will bloom. Over the years, this issue has been entrenched in the hearts of Ding Yi. It was the choice of the latter that allowed him to choose his own clothing brand when he was only 26 years old and insisted on the way; it was the choice of the latter. He chose to ride on the Sichuan-Tibet Plateau, run wild in no man's land, and walked to the bottom with his perseverance, which was different from ordinary people.
During Lop Nur's search for Pengamu, the vehicles responsible for logistical support suddenly broke down and needed a lot of water to cool the engine. However, what is lacking most in the depths of the desert is water. “It is undoubtedly a treacherous way to return to the camp on foot. Lop Nur is the 'life exclusion zone'. In 1980, the famous scientist Peng Jiamu disappeared in order to find water in the desert.” Such a dangerous situation made everyone Once close to death. Fortunately, the experienced guides led everyone to find the crown of Penga, which is 78 kilometers away. There are many offerings for the explorers - mineral water.
On this trip, after Ding Yi and Liu Hong and other advance troops stormed away from Lop Nur in Xinjiang and Xinjiang’s Altun Mountains, they joined senior managers of Maccasini’s men’s branch offices in Qinghai, Golmud, to join forces to evacuate Hoh Xil. Before the runaway, everyone vowed to stay on the road to fashion and environmental protection!
However, the altitude sickness still made them feel the horrors of natural forces. On the second day after the Kocili was gone, there were five or six senior executives experiencing severe altitude sickness. That night, Ding Hao almost did not sleep, he gave every one of the members of the medicine, apply a towel. Unexpectedly, on the third day, another five or six players fell. When they reached Tanggula Mountain on the fourth day, the remaining few executives were not spared. “Altitude sickness will produce many complications. If you do not seek medical care in a timely manner, it will seriously endanger life.” That night, Ding Hao quickly awakened the guide, he did not hesitate to have serious conflicts with the driver, asked to send Golmud 800 kilometers away overnight for medical treatment.
“Breakout trip has always been to train everyone's spirit of solidarity and collaboration. There are no heroes here. Even if a person has an accident, he must advance and retreat.” In Ding Hao’s opinion, it may not matter how far you go. What’s important is that everyone is pregnant. With common dreams, the process of working together toward common goals and working together on this matter.
In the next six years when Ms. Marcini moved forward, facing the next phase of adjustment, Ding Hao hopes to create the brand spirit and the company's team spirit.

Environmental protection, not a brand show
The road from Yumen Pass to Lop Nur is full of sightless deserts and saline-alkali lands. From time to time, the animals' bony bones make it difficult to imagine Ding Yi, who was once fresh to the desert. Once there were cattle and horses here, surrounded by green forests and clear rivers. "In fact, many of these are poachers' masterpieces." The Wizard's speech, let the Macaccini team into a long silence. Later, Ding Yi proposed a simple funeral for the bones of the animal that he encountered. Returning from the polar region, Ding Hao had deep feelings in his heart and strengthened his dedication to environmental protection.
Through some special activities, expressing the “philanthropy” and “environmental” brand claims, the Maccasini men’s clothing has been practiced for many years. It has been the official one-hour sponsor for WWF Earth for two consecutive years, held a “10,000 environmental attitudes” national large-scale grassroots environmental charity action, and also launched the “World Environment Day” on the occasion of the World Environment Day. "And other activities.
Last year, Maccasini launched the “Green China Line” large-scale environmental protection theme charity event. The “Tibet Environmental Protection Bank” is one of the links. The micro film “The Dream of the Horizon” recorded by the Sichuan-Tibet rider photographed along the way touched countless people. Nearly a million clicks were made on the movie. It was also the first time that a large number of people had come to Macaccini for environmental protection. Careful and hard-hearted.
By this year, Maccasini had also launched the “outrageous fashion” of the polar and city lines. The city activities that landed deep into the crowds, combined with the polar walks deeply remembered by many people, combined with each other and interacted extensively, making Ma Cassini's "public interest" and "environmental" brand claims were performed incisively and vividly. People began to see the sincerity of Maccasini. This is not a show where a brand slogs slogans. If it is not such a person, no one will use his life to interpret "youth, freedom, exploration, and travel."
“In my opinion, if a brand is to be successful, it must have 'culture'. Ding is always a person who attaches great importance to culture. This is where my tacit understanding lies with him.” A few years after joining the company, Liu Hong is a Maccasini. It has refined the core values ​​of the “fashionable and environmentally friendly” brand, and explored the brand's cultural connotations by planning a series of brand public relations activities.
Liu Hong said that he believes in six characters throughout his life: fashion, culture, and environmental protection. Maccasini gave him a platform to integrate faith into the brand's operations. Every step he took was close to his own beliefs.
"No matter how many people are small, as long as the heart is strong enough, you can do a lot of business. The same reason, regardless of the size of the enterprise, the size of the event, as long as it can touch people's hearts, it can cause a positive response. Maccasini organized These activities do not involve huge sums of money, but because they are creative enough, stylish enough, environmentally friendly, adequate grass roots, enough to touch the heart, attracting a wide range of attention and participation."