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**Dingou: A Journey of Growth and Collaboration**
Dingou's origins trace back to Dongguan Mingyi Clothing Co., Ltd., which initially entered the fashion industry under the brand "MEA Famous Clothing." This marked the beginning of its corporate journey, covering everything from design and production to sales and management. Over time, the company continuously improved its operations, transitioning from a wholesale system to an order-based model, and officially embarked on a path of professional brand management.
In 2009, the leadership made a pivotal decision to establish a strategic plan centered on design and market orientation, while also emphasizing enterprise management standards. That same year, the operation center was relocated to Guangzhou, where it was formally established as Guangzhou Dingou Fashion & Fashion Co., Ltd. Today, the company operates as an integrated brand operator, combining design, production, management, sales, and logistics under the "MIXTIE" brand. Its primary customers are both partners and end consumers. From the very beginning, Dingou has adhered to the "win-win" customer philosophy, believing that strategy is the means to realize vision—clarifying what the company currently relies on and where it is headed. Over its 12 years of development, the annual strategies set by management have consistently aligned with the "win-win" concept, earning support from both partners and consumers. Without consensus on key strategic questions—such as who the customer is, what the company depends on, and what the core of the strategy is—development could face serious challenges.
**Dingou Achieves "Win-Win" Through Partner Trust**
Since its establishment, Dingou has offered franchise opportunities, attracting many potential partners with its customer-value-driven marketing approach. Franchisees don’t need to worry about store decoration, seasonal inventory risks, or stock pressure, significantly reducing their investment burden. Unlike traditional clothing brands that rely on general agents, Dingou adopts a unified management and market-oriented strategy, focusing on close communication with franchisees. Each store is directly connected to the headquarters, acting as a copy of the main store but tailored to local conditions. Franchisees act as channel investors, operating the stores with minimal resources, while the headquarters handles actual management.
Dingou’s joining model is not typical in the apparel industry due to its high demands on the trader’s overall control ability, especially across the entire supply chain. In 2010, the company optimized internal processes and established six key centers: Human Resources, Product R&D, Production Management, Marketing, Logistics, and Finance. This competitive structure has helped Dingou stand out in the industry. Over the past two decades, the time and cost invested in building this system have made it difficult for newcomers to catch up. With over 200 franchise agencies, Dingou has successfully integrated the upstream supply chain, showcasing its investment value.
Recently, Dingou has focused on professional brand operations. To become a partner, Dingou emphasizes helping each store find the best location. If the partner understands the local market and has access to resources, Dingou provides the brand, innovative business models, quality products, and professional teams, making cooperation more likely to be mutually beneficial.
Through its logistics and distribution system, Dingou ensures that products reach cooperative stores directly from manufacturers, eliminating unnecessary circulation costs. The sales department plans compensation for seasonal items based on sales and inventory data, while the logistics center dispatches goods promptly. Stores also transfer slow-moving or excess inventory between locations, ensuring efficient resource allocation, faster time-to-market, and better alignment with consumer demand. As a result, inventory losses for partners have been significantly reduced.
From the start, Dingou has maintained stable relationships with fabric suppliers and has its own design team and production workshop, giving it deep industry knowledge and resources. Its advanced information management system allows partners to track product sales in real-time. Looking ahead, Dingou plans to build a nationwide distribution network and after-sales service system, as well as increase online visibility through e-commerce platforms, enabling online ordering and in-store pickup, thus achieving seamless online and offline integration and boosting sales for franchisees.
Dingou’s "win-win" approach is not just words—it’s backed by actions that create real value for customers.
**Dingou Achieves "Win-Win" Through Consumer Trust**
From the "MEA" brand to "MIXTIE," Dingou has spent 12 years refining its fashion quality, working closely with modern women who appreciate unique designs and superior craftsmanship. The brand now holds a strong market position, with a solid reputation in design, production, and brand image. Currently, Dingou has over 200 retail outlets across more than 20 provinces in China.
As the franchise network expands, so does the consumer base. Dingou has developed a comprehensive membership management system, with over 60,000 members in China. The main demographic consists of women aged 25–35 living in first-, second-, and third-tier cities. According to the member management system, over 90% of customers are members, and 80% have made multiple purchases.
Dingou focuses on retaining existing customers and attracting new ones through word-of-mouth and product quality. In addition to strict quality control and stylish designs, the company offers loyalty points, birthday gifts, and holiday promotions to encourage long-term spending. It also maintains open communication with consumers, addressing feedback effectively. All stores, whether operated by partners or directly, engage in face-to-face interactions and use sales data and customer service to quickly adjust products and improve services.
Each new collection, fashion boutique launch, jewelry line, or discount promotion is announced through various channels, including social media, SMS, ads, and newsletters. Members can book appointments at the nearest store, ensuring smooth and effective communication that enhances customer recognition and loyalty.
Dingou believes that the highest level of service is to truly move customers, and its "win-win" philosophy is a testament to that belief.
**Guangzhou Dingou Fashion Co., Ltd.**
**Brand: MIXTIE**
**Address:** No. 5, Creative Avenue, TIT Creative Park, No. 397 Xingang Middle Road, Haizhu District, Guangzhou
**Contact:** [Merchant Tel]
August 29, 2025