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In September, the global gold market is set to experience a traditional surge in demand. This seasonal pattern typically occurs between September and February, as major gold-consuming nations such as India, the Middle East, and China prepare for a series of significant cultural and religious festivals. To meet the rising demand, jewelers often begin stockpiling gold one to two months in advance. We believe that gold prices exhibit strong seasonal trends, with the fourth quarter historically marking the peak period for gold consumption. During this time, spot gold demand plays a crucial role in influencing price movements, and this year is expected to follow the same pattern.
The growing influence of China on international gold markets should not be overlooked. On August 4th, several key Chinese government agencies, including the People's Bank of China, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Finance, the State Administration of Taxation, and the China Securities Regulatory Commission, jointly released "Several Opinions on Promoting the Development of the Gold Market." The policy document outlines plans to expand the number of commercial banks authorized to import and export gold. It also emphasizes supporting the growth of large gold enterprises and promoting their "going out" strategy, aiming to diversify gold supply channels and enhance the development of the gold loan market.
This regulatory shift signals a clear intention to reduce barriers for both commercial banks and major gold companies to access international gold markets. As a result, Chinese buyers are expected to become more active in the global gold trade in the coming years. This development could bring the long-held dream of "storing wealth among the people" closer to reality, as domestic investors gain greater access to global gold resources. With these policy changes, the Chinese gold market is poised for further expansion and increased participation in the international arena.
August 25, 2025