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In today's rapidly changing global market, Chinese garment enterprises must have a clear understanding of the broader trends in economic restructuring. However, there remains a certain degree of blindness in the process of industrial migration within China. The willingness of developed coastal regions to transfer industries is weak, and there are doubts about the effectiveness of such transfers. Most of these movements are experimental rather than strategic, leading to low-quality transitions and a lack of initiative and stability in the process.
On the receiving end, many regions focus more on short-term investment without long-term planning or clear objectives. As a result, the supporting capabilities of the industry chain—such as services and infrastructure—are relatively underdeveloped. Additionally, due to the relatively short development history of China’s garment industry, the foundational accumulation in science, technology, culture, and commerce is still weak, which has led to a lack of awareness and capability for independent innovation.
The absence of an effective innovation mechanism along the supply chain also hinders progress. This weakens the role of innovation and increases the cost of innovation for garment companies. Moreover, professional training and education in areas like apparel technology and management lag behind, making it difficult for the latest innovative ideas, technologies, and marketing strategies to be quickly adopted within the industry, slowing down the pace of innovation.
However, as structural imbalances in China’s garment industry continue to be addressed, a new development model is emerging, driving the sector toward a more sustainable and advanced path. We can already see this shift through various local brands. Apparel companies are now emphasizing “originality†and “differentiated market segments,†and brand promotion by designers is becoming more prominent.
In the past, the garment industry was seen as a low-investment, low-risk, and low-return sector. But as the industry matures and companies achieve stable profitability, they are now attracting attention from international capital. Meanwhile, China’s clothing consumption is undergoing a cultural transformation. With changes in urban lifestyles and increasingly sophisticated consumer groups, culture is becoming a key driver of demand.
The urban clothing market is shifting from material consumption to grade-based consumption, reflecting evolving concepts and lifestyle-driven choices. In the future, consumer demand for “cultural needs†will shape brand culture, either aligning with or even anticipating consumer preferences. The apparel market will likely experience functional, hierarchical, and product segmentation, creating new opportunities and profit centers.
New markets will give rise to emerging brands and innovative business models. High-quality, low-cost fast fashion is becoming more accessible, with domestic brands like Li Ning entering the fast fashion space. At the same time, international luxury brands are expanding online, from self-built websites to Taobao stores.
The internet has become an essential part of younger generations’ lives. The widespread use of 3G technology and the convenience of online payments have further boosted e-commerce. Concepts like “tailor-made†and “hand-stitched†that were once mainstream are making a comeback—but now they are being integrated into large-scale production processes.
China’s garment industry is urgently seeking a stronger position in the global supply chain, greater influence from international brands, and leadership in garment technology to enhance its global standing and voice.
August 10, 2025