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October 09, 2025

How to solve unexpected problems for Dutch Willow Laundry customers?

In 1999, we received orders from several Dutch customers for a willow laundry container, and they requested that the containers be shipped to the port of Rotterdam. We had a tight deadline to deliver the goods before the Christmas sales season. On August 15th, we loaded Liu laundry baskets into three 40-foot containers at Shekou Port. Our freight forwarders provided us with bills of lading indicating clear departure times. At that point, we felt relieved, thinking everything was under control. However, August was peak season, and many containers were stacked at Shekou Port, causing delays in vessel departures. Despite this, we believed we would be lucky and not face any issues. After sending a copy of the bill of lading to our customers in the Netherlands, we received full payment immediately. We thought the contract was completed. But one week later, we received bad news from our freight forwarder: our three containers had not left China and were still stranded at Shekou Port. We couldn’t believe it! We had already received the final payment from the customer, but now we realized we had been misled by the freight forwarder. This situation made us feel like we had indirectly deceived our clients. Moreover, since the containers hadn’t actually left, the bill of lading should not have indicated that they had. We immediately informed our Dutch customers about the delay and received severe complaints. Their goods were not stocked, and even a one-day delay was unacceptable. Now, after a week of being stuck, how could they forgive us? This was the first time we faced such a problem in our export business. We are honest people who always strive for perfection, but we never expected something like this to happen. Sadness and anger wouldn't help, nor would they solve the issue. We needed to stay calm and find a solution. Our first idea was to find the fastest ship from Shenzhen to Rotterdam to save time for the customers. The additional cost would be on us. Fortunately, we found a Maersk Line vessel departing from Yantian the following week. It would take 18 days from Shenzhen to Rotterdam, compared to the original 24–28 days via the slow route from Shekou. For each 40-foot container, we had to pay an extra $1,000, totaling $3,000. We were willing to bear this cost because we had to take responsibility for the mistake made by our shipping company. After settling everything, we informed the customers that we would cover the extra shipping costs to save them 6–10 days. They were happy and satisfied with the news. But then another big problem arose. We had already completed export declarations for all three containers. To move them from Shekou to Yantian, we needed to re-import and declare them again. This process was complicated, and we had no experience with it. I consulted professionals who usually helped with customs in Shekou, but they told me it would take at least 15 days to move the containers. That was too long for our customers, who were already very frustrated. I was desperate. If we couldn’t get the containers out within 2–3 days, we would lose a major client, and they might cancel the order and ask for a refund. I didn’t have any other options. I had to try my best to get the containers moved. I personally met with the five customs officers at Shekou Customs. I had no prior connections there, and getting their unanimous approval seemed impossible. But I had no choice. I had to convince them to allow the containers to leave Shekou and go to Yantian. My reputation as a CEO was at stake, but so was the future of our business. To my surprise, after a day of discussions, I managed to get all five signatures. They agreed to let the containers exit Shekou Port. Perhaps they were impressed by my determination and sincerity. The next day, trucks arrived at Shekou Port to load the containers onto new ships. We had to reload all the goods at Shekou, which was not allowed to be sent back to the factory. We had to transport everything along the road. If we didn’t finish that night, we would miss the fastest boat, and all our efforts would be in vain. I gathered 20 long-term workers from the factory. They came after dinner and worked through the night. I made a bold decision: instead of just reloading the cartons, we would open them, inspect every product, and reseal them. We wanted to ensure quality, especially since the goods had been sitting at Shekou for a week and it had rained during that time. All the workers followed my instructions without hesitation. They opened, checked, and reloaded everything. It took hours, and we worked until midnight. That day was my sister’s birthday, but I didn’t have time to celebrate. When I got home, it was already 2 a.m. I kept thinking about how hard the workers had worked. The next morning, I went back to Shekou to check on the containers. All of them had already left. But what I saw next touched me deeply—my workers had fallen asleep on the road, exhausted from the long shift. I stayed with them, waiting until they woke up and shared breakfast. I knew how much they had sacrificed. We treated our workers like family, and they had always supported us through tough times. No complaints, no excuses. I didn’t celebrate my birthday with my sister that year, but I chose to be with my team. And in the end, we succeeded. Even though this incident happened over 11 years ago, it still feels like yesterday. Every detail is vivid in my mind. This experience taught me a valuable lesson about perseverance, responsibility, and the importance of treating people with respect. In business, we are not perfect, and we will always face unexpected challenges. But we believe in honesty, communication, and doing the right thing. Over the past 13 years, we've faced thousands of obstacles, but we've always overcome them with patience and wisdom. Like Superman, we've built strength and resilience. Nothing is impossible for us now, and our business continues to grow stronger.

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