On March 29, the four-day 20th China International Clothing & Accessories Expo (CHIC2012) ended at the Beijing China International Exhibition Center (new hall). On the first day of the opening ceremony, more than 50,000 people were received.

Leading the industry to realize the changing situation 2012 is the year in which the Chinese garment industry implements the “Twelfth Five-Year Plan”. It is also a watershed for Chinese garment brands to regain their new life. In the ever-changing living environment, China's apparel brands will use marketization as the driving force to speed up the transformation and upgrading, continue to seek development through exploration and innovation, constantly optimize the product structure, and improve the level of brand operations.

In fact, at every key node in the development of China's garment industry, CHIC always stands out for the industry at the first time, guiding the direction.

In 1993, CHIC established the concept of "leading the progress of China's garment industry and promoting the development of Chinese apparel brands" and organized domestic high fashion shows to allow domestic companies to recognize the charm of fashion and brand; in 1997, CHIC formally proposed "three The name "Engineering (Famous Brands, Famous Brands, and Famous Enterprises) has established the development direction for China's famous clothing brand strategy. The concept of brand creation began to deepen into the enterprise. In 2003, CHIC guided the brand into a subdivision and focused on cultural shaping. In 2008, CHIC held high. The banner of “innovation” guides the brand's personalized development; in 2010, CHIC led the brand to achieve cross-border cooperation.

The CHIC organizer has set the theme of this year's exhibition as "Crossing." The theme of “crossing through” conveyed CHIC's leadership and breakthrough in the future development of China's apparel industry and brand.

CHIC integrates the relevant resources of the industry chain needed for on-site brand development, provides high-quality “equipment” for the company to “cross”, and “China Fashion Brands Annual Award” considers the brand market status, brand development potential, and development prospects. Strength, for the company to "pass through" to do a comprehensive "physical examination"; "China Garment Forum" is to invite domestic and foreign experts, scholars, entrepreneurs to discuss and share in depth the essence of fashion, brand, market thinking and value, positioning the world fashion pattern The Chinese coordinates, looking for the growth direction and world value of Chinese clothing, explore the endogenous driving force of the “crossing” of clothing brands.

In addition, activities such as “Apparel Release Meeting”, “Design and Appraisal of Green Creative Booth”, “2012 China Fashion Buyers Forum”, and “2012 China Garment Terminal Human Capital Summit Forum” supplemented the company’s “through” energy in all aspects.

In 2012, although the industry experienced a complicated and changeable environment, the Chinese clothing brand is taking marketization as its driving force to accelerate the pace of transformation and upgrading. CHIC2012 led the industry to realize the changes in the change and lay out in a change.

All kinds of brands shine. This exhibition covers an area of ​​nearly 110,000 square meters. Among them, there are more than 600 local clothing brands in China, occupying more than 70,000 square meters of exhibition area. Men's wear, women's wear, casual wear, children's wear, underwear, leather/fur/down feathers, fashion resources, boutiques, designer galleries, and overseas exhibitions are held in the exhibition. A total of 10 professional exhibitions are held in China, the United States, France, Italy, Germany, and Spain. More than 1,000 clothing brands from 21 countries and regions, including South Korea, Japan, Hong Kong, Greece, Turkey, and Israel, participated in more than 60 events and welcomed more than 100,000 professional visitors.

Leading brands such as Youngor, Shanshan, Hongdou and other Chinese menswear companies continued to show their grandeur in the E1 Men's Pavilion. Bosideng men's wear, Brighton, and YOUSOKU are famous Bosideng Group, Nanshan Group and Dayang Creation. In recent years, Radibur, Nochi, Ashton, Szachi, and Stjaja have made outstanding achievements in the men's wear area.

The dynamic and sporty E2 Pavilion sports/casual wear area covers 11,000 square meters. With the theme of “free by me”, there are 4 special zones of “classic casual”, “dynamic trend”, “fashion outdoor”, and “fashion cowboy”. Binbo, Viske, Meters Bonwe and other classic casual wear brands are still strong this year. New trendy brands such as Fairwhale Shake, JIM'S, and DUSTY are enjoying a positive momentum.

Compared with the magnificent men's exhibition area and the vibrant casual wear area, the women's exhibition area occupying the two exhibition halls W3 and W4 is even more dazzling.

The 23,000-square-meter pavilion area of ​​the Women's Pavilion accommodates more than a hundred women's clothing brands, and its theme is selected as “transmutation”—transcending itself and destined to change. The women's show also has mature women's wear, Shaoshu women's wear, underwear and other categories.

Shu Lang from Shandong brought many legendary brands such as Shulang, Meizhiteng, GOGIRL, and masterpieces. The international trend-seeing women's Seeyourstory is the largest exhibitor in the women's area in 2012, bringing MIX mashup surprises. SIU, Oudi, 18 Women's Square, hello kitty and other women's brands, interpretation of the different styles of women's fashion; designer brand Jess, tianyi · TANGY assembled in the women's area, trying to open up a fashion brand belongs to the designer The layout, interpretation of the commercialization of the designer brand "through"; and Fergus, cache cache, SUSIE / Suxi and other brands are fully interpretation of the "fast fashion" trend of the concept.

Han Cai, nurses and other well-known underwear brands, with naturalism, cultural connotation, functional design and other new fashion sense will conquer the beauty of women.

The gathering of multiple pregnant and infant brands formed a unique force in the Women's Pavilion.

At the same time, the children's wear exhibition area maps out the explosive growth of children's wear brands in recent years. The Children's Life Pavilion with the theme of “FLY WITH ME! FLY OVER THE FUTURE!” continues from a fashion perspective and divides into eight feature areas: Dr. Frog, Parkland, Red and Yellow Blue, Piggy Banner, Golden Boy and Mamma. More than 100 well-known brands such as Card, Tao Di, Pencil Club, Ugly, Taipa, Bebe Kingdom and Sanshui participated in the CHIC, and they made a concert of the future.

CHIC2012's E3 leather fur and feather exhibition area has a theme of “邂逅”. More than 120 medium-to-high end down and leather fur clothing brands from home and abroad have been concentrated. Brand groups such as Xinji, Haining, and Guangdong have participated in the exhibition.

The designer's brand is located in Hall W4. The designer gallery with the theme of “Through FIND NEW ENERGY” has a clear goal and should do everything possible for the rise of Chinese designers' strength.

CHIC2012 boutique clothing area is located in E6, E7 Hall. A&i, Han Gongyu, Caiwao, Jasper BLOSSOM, NFS, San Paulo, Mercer and other brands actively participated in the exhibition. The jewelry exhibition area combined with exhibitors' boutique products set up display cabinets in public areas to show that the apparel products are novel and environmentally friendly. , stylish and elegant, gorgeous colorful multi-face expression.

Fashion groups are enthusiastically participating in the prosperous Chinese consumer market and the long-term weakness of the international market, which are in stark contrast to the ambitions of overseas brands to enter the Chinese market.

CHIC2012 overseas exhibition area includes 9 major exhibition areas: "Milan WHITE" representing Italy's high-end designer brands, Italian SEINT, top US fashion show organizer ENK, German National Pavilion, French Prais Forever, Japan, Hong Kong, Korea Fashion Show (Preview in CHINA 2012) and Style & Signature, more than 400 brands from 21 countries and regions including Greece, Israel, Spain, Canada, Belgium, Turkey, and India. The overseas exhibition area occupies two exhibition halls, W1 and W2, with a display area of ​​nearly 30,000 square meters. In 2012, CHIC's overseas exhibition area will fully enhance the quality of the exhibition area and exhibitors, bringing the audience to the forefront of global fashion.

In the Italian pavilion, outstanding brands participating in the Milan Fashion Week entered the CHIC stage. In addition, the "Millennium WHITE" exhibition, which forms a strategic alliance with Italy's high-end fashion designer brands, regards China as an important market alongside the United States and Italy and carefully selects more than 340 exhibitors. Continuing its style with a sense of fashion and design, it brought the Italian trend to CHIC2012. Italy's independent industrial cluster also actively participates in the exhibition. For example, the international brand Moschino, which flaunts the trend and interest, will be exhibiting independently.

The German pavilion organized by Messe Duesseldorf in Germany occupies an area of ​​1,200 square meters. The 25 German brand companies participating in the fair have a high reputation in Europe. Under the call of "Made in Germany", Apanage, Betty Barclay, Benvenuto, Cinque, Digel, Gerry Weber, Hauber and Oui are also present at CHIC. Among them, in order to support “Made in Germany” to open up business opportunities in the promising Chinese market, the German government has also provided grants to exhibitors to strive to present the rigorous qualities of Germany to Chinese audiences.

At the Korean Fashion Show leading the Korean Trends (Preview in CHINA 2012), nearly 100 Korean brand companies participated in the exhibition. It was organized by the Korea Fiber Industry Federation and attracted the Korean theme of “Unique Korea”. 76 An excellent clothing company, divided into 166 booths involved.

The "Hong Kong Fashion Pavilion" is located in Hall W1 and occupies 5,000 square meters. Yong HH Holdings's brand HH presents TATTOO, designer Ho Kwok Ho brand Dorian Ho, Aitch K. iiJIN, Satami, Love Generation, Coolmax and other outstanding brands showcase Hong Kong's unique fashion taste and tactile sense.

June 10, 2019