To seize the high ground UUS to create Korean landmarks

Beijing, as a pioneer city in which global trends and influxes are rushing to stop, whether it is literary circles, fashion circles, or fashion white-collar workers who are pursuing exquisite life, they have an attitude towards fashion, individualized costume design, and diversified styles. Great demand. On April 9th, UUS Fashion Mall landed Han Fan at Beijing Guomao CBD, Building 2 of Jianwai SOHO East District, thus creating a Jingdong boutique fashion MALL model.

The demand for personalized clothing market is rapid.
Born in the 70s and 80s, fashionistas have become the main consumers in today's society. According to authoritative data, individuals have an annual income of 200,000 people, and individual personal consumption has reached 100,000. Their individuality, dare to dare to show the avant-garde attitude, has super keen insight into the fashion gathering place and the vanguard trend. Open the wardrobes of fashionistas after the 70s and 80s, whether they are from Paris or New York fashion. Looks like a dazzling array of styles, filled with eyeballs is still the same design, but also expensive. Today's fashionistas will gradually match with the mood index from Monday to Friday. Compared with the industrialized branded garments displayed in major capital cities, it is difficult to satisfy fashionistas' pursuit of self-assertion and personality attitude.

With the continuous increase in the consumption of fashion beauty wardrobe personalities, the concept of personalized consumption in the fashion beauty wardrobe has gradually matured, the entire capital apparel shopping environment increasingly demanding personality, design full sense of the trend of the concept. When you stop in front of a high-end mall window, it's difficult to buy products; when you fall in love with this winter's new luxury coats, swing from time to time for expensive prices; when you design similar brands for major shopping malls, with friends When each one is annoyed; when you're crowded out for the mall's discount season and are squeezed out...the fashionistas are time to inject a new personality into their favorite wardrobe.
At the moment, many clothing buying channels have caught the eye of fashionistas, making it difficult to pick the best. It is a bustling garment wholesale market with low prices and many styles. However, the shopping environment is poor, and the quality is difficult to guarantee. When night falls, Sanlitun Village, Shin Kong Place, China World Mall, China Central Place, and several major luxury goods malls are also different. People in the fashion trend often gather in hand and stroll around, and the favorite items are discouraged by the high prices; or the fashionable online shopping experience, although the advantages in style and price are slightly obvious, and because of the quality of the goods, the distribution link. And after-sales services are uneven and unable to meet the consumer's personal experience of self-assertion, often leaving consumers empty-handed.

With Korean film and TV dramas, Korean celebrities, Korean foods cultivating in China for many years, gathering a wide range of Koreans and Koreans, selling Korean kimchi, chasing Korean celebrities, and discussing South Korean customs and culture have become an integral part of leisure life. The rapid demand for Beijing's personalized clothing market has given birth to a number of Korean fashion apparel gathering places in the capital. Such as Wangjing NOVO, Xidan Beijing Raiders, Wudaokou Korean Village, let Beijing fashion people enjoy South Korea leisure and entertainment.

UUS subverts the pattern of individual costumes to open the Jingdong KOREA IN International Trade Throughout Beijing, the International Trade CBD is positioned in the International Center Business District, where the world's top 500 corporate headquarters have taken root. With the global influence of its radiation gradually expanding, the surrounding facilities construction is increasingly perfect. The International Business Center of China World Trade Center CBD has gathered a large number of senior white-collar workers, and daily sales have ranked first in the capital. However, commercial projects located in the northern part of the core area of ​​China World Trade Center CBD have high density and concentration. For example, China Fashion Mall, Yintai Center, Shin Kong Place, and China Central Place, which are often visited by fashionistas, are mostly high-end luxury brand stores such as LV, Cartier, Hermes, D&G, and Armani. The brand similarity is as high as 70%, leading to a commercial structure. Unreasonable, single positioning makes consumers have no choice.