[China Glass Network] The rise of grassroots in the Internet era, shouting "the princes will be the phase, rather the kind of kindness", with great fearless courage in an attempt to subvert and change the world. The spirit is commendable, but in addition to passion and impulsiveness, what is more important is the idea, the way of thinking determines the way out, the idea is wrong, and everything will become empty talk.

Here, the six grassroots arguments will help you to move along the direction of the argument and stick to the road of practice, and will certainly be able to break the old world and establish a new era. The six grassroots arguments are: strategic arguments, profit model arguments, speed arguments, elevator arguments, turtle and rabbit race arguments, and market barrier arguments.

I. Strategic arguments

Talking about the strategy of the network is like talking to children about ideals. It is not that the strategy is not grand, but the ideal is too far away.

The core idea revealed by the strategic argument is that the Chinese network is still in its infancy, too immature, and how far away it is for the immature baby to talk about ideals, as well as for the Internet. Therefore, the current IT industry needs less strategy, more practice, summed up in practice, and perfecting in the summary is the right way.

Then there is no strategic guidance, how can we guarantee success? The profit model that the network needs, with a clear profit model, can achieve high expectations and ensure the greater possibility of success.

Second, the profit model argument

Unless you are engaged in a network for pure spiritual pursuit, you must consider this issue. It is not shameful to talk about the profit model. It is shameful not to talk about the profit model. Even how to make money is not considered. How can you ensure that your team can develop and your efforts are not in vain? The Chinese network currently has three profit models.

Mode 1: Eyeball mode. Represented by large traffic and portals, the people are more powerful, and the founder Zhang Chaoyang. The basic point of view is that there are customers in the network, and customers have business opportunities. This aspect has been confirmed by a large number of portals including Sohu and Sina. But as network resources are scarce to excessive, if you can't become an industry portal, the opportunities for profitability are getting smaller. Especially for personal entrepreneurial websites, if you try to share a piece with the current portal oligarchy, it is undoubtedly a car.

Mode 2: Content mode. With content information as the mainstay, with the gradual increase of webpages, network resources have changed from scarce economy to surplus economy, and from seller market to buyer market. With the growing number of identical products and services available on the web, it has become increasingly difficult to find useful information, and search service applications have emerged. It is also possible to clearly see a trend. Internet users are more concerned with content, more concerned with information that is valuable to them, and are willing to pay for information that is valuable to them. The network economy will gradually evolve into a content economy, an information economy, and a smart economy.

Mode 3: Interactive mode. Mainly for user experience and interaction. When netizens are already familiar with the use of the Internet, the determination to become the master and grassroots is evident. Google's 1.68 billion acquisition of Youtube reflects the core problem is that the network's dominance has become an ordinary netizen, they have been disdain for the recipient of information, they are the makers of information. The cover of Time magazine last year was a netizen, and it also profoundly explained this problem. Once the serf turns over to be the master, the old world must be overthrown and the new era begins again. Just like interactive TV will definitely replace ordinary TV, 3G mobile phones will certainly be irreversible as subverting 2.5G mobile phones. The wind and water of WEB2.0 shows this truth. In the next 1-3 years, a series of network revolutions such as WIKI and SNS will happen soon, and the network will be rewritten.

After grasping the three profit models of the network, we must follow the direction of the network economy and accelerate along the right path. This can refer to the speed argument.

Third, the speed argument

The network is speed economy, technology is not core competitiveness, talent is not core competitiveness, mode is not core competitiveness, only speed is core competitiveness, speed has first-mover advantage, and first-mover advantage can enter user's mental model more quickly. The result of full competition is oligarchy, so be sure to use acceleration.

Before the network has no major technological innovations, as long as you want to get the website you can do it. Therefore, technology is not a core competitiveness, and talent is not lacking in China at present. The model can be imitated at any time. As long as you are fast and fast enough to form a monopoly, then you are not far from success.

But the problem has come, and the speed will be successful. The pioneers will become more and more common in the industry. The elevator argument can clearly reveal this problem.

Fourth, the elevator argument

In a full elevator, the more you enter the elevator, the more likely it is to arrive when the elevator opens.

The core idea revealed by the elevator argument is that it can be followed by a latecomer. As the saying goes, the early bird has insects to eat, so the early insects? Most of them are very likely to be eaten by birds. China is relying on the blog that launched the blog service in China. What is the result? There is a good form, there is no good profit model, when the portal's butcher knife is lifted, only the party will be defeated. Similarly, Alibaba has begun to lay out the fifth largest strategic group Ali software. I believe that the need to meet the needs of SMEs through Alibaba must be a big challenge for UF and Gold. After Apple released the Iphone mobile phone, the mobile phone industry was shocked. The stock of MOTO fell immediately. They all revealed that there is a quick reason, but there must be a first-come opportunity.

So how do you arrive first? Let the tortoise and rabbit race argument tell you.

Five, turtle and rabbit racing argument
On land, if the rabbit is excluded from sleeping, the turtle will not run the rabbit anyway, but what if the playing field is in the water?

Businesses have big benefits, and small businesses have small living methods. This is the reason why small ships turn around. Applying a fairly non-original argument that is fashionable is a blue ocean strategy. Competing with the giant you must discover the weakness of the giant and then win by slamming his weaknesses. When Baidu unified the rivers and lakes, Baidu declared that "Baidu knows Chinese better" and won the recognition of Chinese netizens. Of course, Yahoo claimed that it would be more effective than Baidu to move Chinese. Taobao beat eBay to beat the charging model through the free mode. That is, you must move fast, and must also attack the weakness of your opponent.

When you win, you become the market leader, and it will also become the target of countless latecomers. What should you do? Establish your market barriers early.

Sixth, market barrier arguments

The market choice of grassroots should be large and small: first, the market should be small enough, and the portal should not be willing to come in; at the same time, the market should be large enough to be profitable.

The grassroots network must abandon the mentality of low-minded people. Don't think that the market is small. There are many ways to shape barriers to competition, but most of them are suitable for large companies and are not discussed. As the grassroots of the network must be considered, even if you succeed, there will be new forces to challenge your position, the greater advantage of the network is its equal spirit, the network has no authority, everyone can occupy the mountain as king. If your market is good enough, even if someone is late, at most, the problem of making the cake bigger is not the concept of sleepiness on the side of the couch.

Our grassroots never believe in fate, along the six grassroots arguments, we can certainly create a new world of the network, let us wait and see, let us walk along!