A few days ago, the first shirt culture festival with the theme of "I am a shirt-controlled" was successfully concluded. The climax of the Cultural Festival lasted for two weeks. From the popularity of Liang Chaowei’s shirt body to the collar-embroidered shirt full of Chinese elements, the cultural shirt festival attracts dozens of newspapers and media such as Southern Metropolis Daily, Yangzi Evening News and Oriental Morning Post. Nearly 100 online media such as Sina and Yahoo have attracted extensive attention. Wages Shirt Culture Festival Terminal Store Theme Promotions According to marketing experts, the talented gentleman organized the current shirt culture festival is a marketing campaign that combines culture and product marketing with the promotion of shirt culture. On the one hand, it improved the sales of the talented shirts, and on the other hand, it used cultural marketing to demonstrate the cultural accumulation and quality of talented men for 30 years. The choice of cultural marketing as a brand promotion method is because the talented product itself has strong cultural characteristics, especially the use of the essence of traditional culture. Talented men's image spokesperson Liang Chaowei display products 
For the experience of this cultural marketing, the most right to say is to participate in the audience of this event. This includes consumers who are directly involved in the shirt cultural festival theme promotions and netizens who are enthusiastic about network activities related to the shirt culture festival.
Mr. Lin from Xiamen was a loyal customer of talented men. When interviewed at the shirt culture festival, Mr. Lin said that the collar embroidered shirt was the first choice for shirts he had purchased in recent years. Through this shirt festival's understanding of the talent culture of talented people, there should be more and more "mind-minded people" who choose unique Chinese-only talented shirts.
In addition, microblogging netizen An Ruo Su rewritten according to the shirt body I was turning the book, I said to the pen: “Is it very lonely? Only a few days? Use this? Dizziness? Or I turn two He praised the shirts of Liang Zhaowei, who became popular at the festival, and believed that the body of the shirt is very engaging and entertaining.
"Since the men's wear of collar embroidered shirts in 2005, digging and applying cultural elements has become the main source of inspiration for the talented men's design team. We also hope that through strong cultural competition, quality consciousness and brand awareness will be integrated into product marketing." The relevant person in charge of talented scholars said that at the beginning of the creation of the talented brand, the company established a strategy for building a Chinese cultural brand, and strived to integrate international thinking, so that the talented cultural brand went to the international market. 
The shirt-related culture of the distinctive cultural elements, shirt mix and shirt etiquette are the main components of this talented shirt cultural festival. Through the three-dimensional combination and dissemination of terminal store posters, newspapers, and online new media, the effective dissemination of the contents of the shirt festival is the key to this successful cultural marketing.
According to reports, talented men will continue to adhere to the promotion and dissemination of Chinese shirt culture. In the next few years, talented scholars will launch shirt festivals with different themes each year according to the style of the product and trend. At the same time, they plan to introduce cultural marketing into the entire product line and continue to create the best cultural brand image. Market analysts pointed out that the talented products embody the in-depth excavation of the brand's cultural values. Accurately targeting target consumers will help improve the brand image and increase product sales. At the same time, it will also lead consumers and the industry to promote the culture culture advocated by talented people. The widespread concern.
A few days ago, the first shirt culture festival with the theme of "I am a shirt-controlled" was successfully concluded. The climax of the Cultural Festival lasted for two weeks. From the popularity of Liang Chaowei’s shirt body to the collar-embroidered shirt full of Chinese elements, the cultural shirt festival attracts dozens of newspapers and media such as Southern Metropolis Daily, Yangzi Evening News and Oriental Morning Post. Nearly 100 online media such as Sina and Yahoo have attracted extensive attention.
June 29, 2019