Brand Concept Since the OOEG (Obiqian) brand landed on the domestic market in 2000, its market growth performance has kept above the average growth rate of the industry for more than a decade, and the market area has continuously expanded. Its marketing network has covered major cities in the country. Established more than 200 franchised stores in Chongqing, Chengdu, Shenzhen, Nanjing, Changsha, Nanchang, Kunming, Shenyang, Shijiazhuang, Tianjin, Harbin, Zhengzhou, Ningbo, Xinjiang, and Tibet. OBEG products are popular among white-collar women in the workplace because of their unique urban minimalist fashion and elegant and unique design style. They have created aesthetic value for women in the workplace who pay attention to quality of life, quality, and fashion. They have become the current urban white-collar workers to install. The preferred brand at the time. OBEG is always committed to creating and providing a tasteful and high-quality fashion lifestyle to its target customers. Companies adhering to the "customer-oriented, pragmatic and enterprising, dedicated innovation, creating wonderful" as its core values. Ms. Jiang Hua, vice general manager and chief designer of Chongqing Xinwang National Garment Co., Ltd., European Biqian: Elegant name growing in Chongqing Never stop for good things One person who introduced and created OBEG's women's clothing brand was once the doll's head of kindergarten. Behind the reversal of the character, there must be a moving story worthy of retrospection. It is accidental or inevitable that it all comes down to destiny. Jiang Hua said, “I have been particularly fond of dressing since childhood. My parents used to talk to my teacher because of my wearing problems. I used to choose my own fabrics at the beginning of junior high school, and then I directed the clothes in Japanese magazines to help me customize them. The industry may be the choice destined to make it, I will never be tired." “From kindergarten teachers to clothing distributors to Ou Biqian, I personally feel that these three identities have not changed, and their essence is all about the cause of the United States - the pursuit of beauty and effectiveness in the United States. When working in kindergarten teachers, it is always and naive. The children are together, let me always maintain a childlike innocence and pursue the beauty in the depths of the soul." Jiang Hua looked at his different identities at different stages. After that, taking root in the clothing industry made me pursue the beauty more like a more focused one. The role name has changed, but my pursuit of good things has never stopped.†The eternal love begins with a thought In 1999, Jiang Hua and his wife traveled to Hong Kong to travel. At first it was ambitious to make a brand of its own in an international fashion city in Hong Kong. However, after repeated consultations, it was found that it was very difficult to register a brand in Hong Kong. Then it sprouted the idea of ​​operating local brands in Hong Kong. The search for OBEG heard the brand story of OBEG. Ou Biqian's founder Gloria Windsor was originally born in the British giants, living rich. In order to pursue freedom and persist in his own dreams, in the 1940s, she gave up her wealthy life and experienced hardships. She finally started OBEG in Hong Kong. Perhaps through hardship, Gloria Windsor's design inadvertently reveals the elegance and aristocratic quiet elegance of an English woman. After several incidents, Ou Biqian fell to the bottom in the 1990s due to poor management after a glorious moment in Europe and Hong Kong. For a time, this tortuous, independent, and touching brand story captured Jiang Hua's heart. After some negotiations, Jiang Hua bought this international brand with the aristocratic bloodline of the British aspirations, and fortunately got eternal love. Chongqing women's clothing has thus become a resounding brand. After a strategic adjustment 　　 In 2000, OBEG [Obiqian] started the brand strategy and insisted on hiring the original class design team of Ou Biqian. He insisted on the original English concept of introverted style and took the business leisure route. However, after entering the market, there is an appalling situation. At that time, pure British style garments designed by international design masters were not accepted in the mainland market, and the models were generally large. These aesthetic and local living environments did not make much improvement. At that time, Ou Biqian began to oscillate between concept and actual demand, and the company embarked on a major strategic adjustment. A large number of market researches, well-known designers, and local designers should appropriately sort out. In the end, the brand was positioned as -- retaining England's introverted, rigorous business style and adding meticulous fashion elements. Formed a white-collar people's fashion business casual brand characteristics. In order to maintain the British style and integrate with international fashion, Jiang Hua's adjustments made the design more elaborate, and "elegance" was rooted in the brand concept. It is decided that the concept design is still responsible for Ou Biqian Hong Kong company, and the actual product color, style, etc. will be determined by the local designer team. In 2004, the adjusted OBEG [Obi Qian] became popular at the Beijing Fashion Fair. Brand management has also extended to the entire Chinese mainland, covering more than a hundred cities including municipalities and provincial capitals, and owning more than 100 (franchised) branches, maintaining an average annual growth rate of 30-50%. In 2008, as the only clothing company in Chongqing, the Xinwang people participated in the two major international apparel fairs in Beijing and Shenzhen. At the show, Ou Biqian women's clothing once again shined and caused great sensation. Divulging and harvesting "soul mate" Someone who knows a little about the Chongqing women's circle may have heard a saying: Chongqing sister has saved Hong Kong brand - Ou Biqian. Regarding this well-accepted statement, Jiang Hua felt that: “No one who has saved anyone, who has accomplished it. I think the fate between me and Ou Biqian is between a thought. I value fate and value the fate. I was also inseparable from Ou Biqian. She was a beautiful incarnation for me. I kept dreaming for me. I gave her hope. I also poured out my passion and longing for her. If so, I can. Think she is my 'soul mate'." The expectations for the future are back to earth Originated from England, born in Hong Kong, and settled in Chongqing. This seemingly contradictory life experience is uniquely advantageous in Jiang Hua’s eyes. "First of all, there is still a gap between the internationalization of fashion and local characteristics. This gap is not puzzling on Ou Biqian. The rapid development of Chongqing in the past two to three years has made this gap smaller and more subtle. Clothing as ' "The "quick culture" is a kind of carrier that itself needs speeding development. Chongqing obviously has the quality to catch up with the trend. There are gaps that also show that there is room for change. In this environment, the pursuit of the beauty of design can be described as beautiful." What kind of ambition will there be for OBEG (Obiqin) who has already achieved success in collecting time, geography, and human resources? Jiang Hua talked about the future but it was indifferent. “Or the most simple desire to build Ou Biqian into a second-tier domestic brand,†Jiang Hua said. “We hope that when white-collar women can't find clothes, they will think of Ou Biqian for the first time – that's all.†Fashionable Clothes Bible In the era of poor material life, how to dress up; what teachers and classmates regard as “different†has not been shaken; this beauty-to-bone, and the fashion pioneer with an initial dream has a wonderful dressing history. Must wear clothes every day is not heavy, there must be an embarrassing cloakroom, there must be endless high hate. When you are ready to listen to her beautiful little heart, she tells you not to blindly follow. “I firmly believe that it is best for you to be yourself. Not blindly follow the trend. It is necessary to maintain personalization. Whenever someone discusses dressing with me, I tell them that we must first understand ourselves. Thanks to your gratitude, you can find a suitable brand for your style and find a suitable brand.Eliminating styles must also consider texture and tailoring, which is the key to show your taste.Finally, spend more time thinking and be a smart person. , wear the right clothes on the occasion." 
Her Chinese and Western combination originated in England
She is a unique student who has passed through her career.
She is fashionable but not advocating inherited elegance of British nobles
Advocate to show beautiful to participate in happiness
OBEG was founded in Hong Kong in the late 1940s by an independent woman Gloria Windsor (Gloria Windsor) who was born in the United Kingdom. In 2000, she was bought by Jiang Hua and his wife to enter the mainland market as Chongqing New. The core brand of Wangzhuang Garments Co., Ltd. successfully went to the national market, and embodied the symbolic meaning of "Elegant, Open, Engagement, and Gaiety". 
OBEG [Obi Qian] always adheres to the elegant, fashionable, refined and tasteful British style, and is always committed to creating and providing stylish, high-quality fashion lifestyles to target customers.
Brand Style
OBEG [Obiqian] advocates the concept of “Designing the Beauty of Lifeâ€, adhering to the simple and elegant design style, fully interpreting modern urban white-collar workers: self-confidence, optimism, elegant fashion, refined taste, and individualistic exquisite lifestyle, providing different suitable for women in the workplace Dress for the occasion.
Company Profile
Hong Kong Xinwang International Group is a modern enterprise that specializes in branded development, fashion manufacturing, marketing promotion and operation management. Entered the mainland market in 1997 and selected an inland city, Chongqing Investment, to create Xinwang Clothing (Chongqing) Co., Ltd., and used its own resource advantages and mature operating models and professional marketing experience as its solid foundation. With Chongqing in the west as its development platform, it will vigorously expand the Chinese fashion women's consumer market. 
Harvesting again and again is undoubtedly a testimony to the adjustment strategy. This combination of local designers and internationally-renowned designers still helps push forward Obi Qian. 
June 11, 2019