March 21, Kai-fu Lee, a microblogging attracted hot users: "Looking for social media promotion work in the United States, Facebook and Twitter experience is not enough, but also need to be familiar with Pinterest!" As the originator of social networking service website and microblogging, Facebook and Twitter we are already familiar with, then Pinterest what is it? If you love online shopping, is a photo of people, then you must know that the beautiful and Mushroom Street, the two share sites. Yes, Pinterest is Taobao wow Oh, petals network of these originators. Pinterest is an interest-based social network that publishes pictures, photo waterfall streams and displays new social networks through pictures. In 2011, Pinterest was named "America's Top Ten Most Popular Social Networks" and overtook Google at a 45% monthly rate. As early as 2010, when Pinterest was not popular in other countries, some websites with similar Pinterest structure layouts have been launched domestically. Among them, Beauty and Mushroom Street are the most typical ones. They use social media, online media channels, through social interaction, user-generated content and other means to assist the purchase and sale of goods. Mushroom Street co-founder Li Yan Chu said Mushroom Street average daily income of 100,000 yuan, mainly from Taobao off into revenue. Over 90% of Mushroom Street's products point to Taobao. The conversion rate from Mushroom Street to Taobao reached 6% -10%, which is 10 times the average conversion rate of domestic e-commerce providers. This amazing data let us suddenly found that e-commerce SNS share has entered a cross-era the first year. So what are the main ways to share e-commerce SNS? Which methods will have a direct impact on corporate e-commerce site conversion rate? Most leading domestic e-commerce enterprises, represented by Ebidika, have formed a relatively complete SNS sharing model suitable for the development of their own enterprises after several years of exploration and market test. Spike card Men's CEO Wu Shihui said in an interview as the first batch of settled in Taobao Mall and successfully Amoy network brand, Spokote cards (sportica) every year to spend a lot of attention to SNS share trends to find suitable for Spokane card Men's promotional SNS platform and mode. At present, there are several SNS sharing channels for the domestic E-commerce enterprises represented by sportica: Shopping Platform Sharing: The most convincing talk about e-commerce is the most convincing talk of buyers, and the direct sharing of shopping platform buyers should be One of the most primitive and enduring ways. Whether it is Taobao, pat or Jingdong, Dangdang, each consumer in the choice of goods, the evaluation of other buyers and product sharing must be the most valuable content. E-commerce is different from the real economy, consumers can not directly touch and experience, only by virtue of visual effects and understanding of the product to make shopping decisions. Therefore, it is far from enough to have "golden eyes". The experience and experience of "forefathers" is very important. Positive evaluation and sharing often lead directly to consumption. Spokker card attaches great importance to the consumer word of mouth influence, through certain incentives to encourage consumers to take the initiative to the consumer platform sun list. Positive feedback from consumers plays an important role in boosting Spokane sales. Forum share: hot posts, event marketing strongly suck "eyes" From the previous year's regular brand, product post release, last year's forum "beauty marketing" hype, for the Spohrca card men's consumer groups gathered forums, The whole network forum to streamline the expertise, has been active in the active forum of the forum, the importance of forum sharing. Recently, sportica is collaborating with the pat-community on the "Men's Wear" reality show, ingenious selection activities, greatly gathered netizens eye. All kinds of creative beauty, have "dedicated" Spokane card, become a phantom of the road. Among them, a prominent netizen, participating posts appeared in two consecutive days in the pat "home page today," the home page, steal the show. Vertical SNS community to share: true friend recommended not easy to conflict with the current domestic hottest vertical SNS community than positioning the company's white-collar "happy net", concerned about the Internet industry crowd "51.com" to student population-based "Renren ". Most of the members of these websites are registered with real information. Everyone is active in the real social circle. Each other's attention and information recognition are very high. In no way inferior to the real-life interview recommendation. Spokane Card has been the SNS community as a very important marketing platform, where you can clearly define the potential customer base. By composing diaries, updating mini-blogs, uploading photos, posting videos, greeting private messages and more, Spiva Dika can release new products, update the official website and maximize brand awareness for prospective customers. Here, Spodikar did not take the "viral marketing" in the general sense but voluntarily disseminated Spodikar brand information through community friends, which had a positive, positive and effective impact on Spodikartis brand communication . Meager to share: short, real-time, rapid dissemination of products, event information Weibo is now the most popular sharing communication tool. Spitzer card for microblogging share mainly implemented in two parts: First, take the initiative to publish messages to spread Spitzer card to fans of enterprises, products, activities information; the second is through the incentive mechanism to encourage fans Spontaneous Spokker card brand-related information dissemination. Spoelkag adhere to the innovative concept, based on novel activities and unique Weibo copy, so that active sharers and bearers are willing to join the ranks of microblogging. Microblogging short, real-time, rapid propagation characteristics, the use of good often have unexpected spread effects. Share the site to share: Pictures waterfall show with highlights the value of the product If 2011 is the SNS community year, 2012 is undoubtedly the year to share sites. Beautiful said that the popularity of Mushroom Street, such as sharing sites is actually a certain stage of the development of e-commerce the inevitable result. Today's society, especially young people, are happy to show and share, hoping to let others know and perceive themselves in various ways. Conform to this trend, Pinterest sharing model site fire, similar to this domestic model of community marketing network platform has become a favorite and share of many women's paradise. Although only Bo Si Di Men, but in its consumers, the female population accounted for more than 40%, indicating that women's shared paradise is actually an important part of Spokane SNS share. There are already many consumers in this type of sharing site to share their own family and friends to buy Spiva Di card men. Nowadays, people's life is getting faster and faster. With the display of the picture wall, consumers can guide consumers faster and better in shopping decisions in the shortest time.
June 08, 2019