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In 2017, the concept of new retail focused on the eyes of many businesses, and specifically what the new retail model was and each had its own answer. So what exactly is the new retail, Zhang Yong, chief executive of Alibaba Group, these words may allow you to see inside the door. After decades of rapid development, China is in a torrent of business change. In some areas of the Internet, China has been at the forefront of the world. The Internet consumer industry is a typical example of Chinese enterprises playing an innovative role in changing people's lifestyles through the combination of technology and commerce and creating huge market opportunities. Zhang Yong, the chief executive of Alibaba Group, said: "In the field of retail, especially in the field of consumer Internet, I think this is the first time in China in recent centuries. Business) at the top of the world.We can change society and benefit the society through the combination of technology and business.I think this is a huge opportunity for us today, a great time. "As a pioneer of China's retail electricity business Alibaba has been all the way for 18 years. In the e-commerce boom in full swing, the market value of record highs, Alibaba, but with the history of those great companies, constantly self-innovation. By the end of 2016, the term "new retail" created by Alibaba has gradually become a "net red." Jack Ma's point of view is: "pure e-commerce era will soon end the next 10 years, 20 years, no e-commerce, said only the 'new retail' one." These remarks inevitably triggered a huge controversy and discuss. However, with the popularity of box-and-box, a brand new retail benchmark, the wind began to change as more and more enterprises upgraded to new retail formats as the result of unmanned convenience stores. We found that the new retail is not a blog concept, but in the e-commerce slowdown, consumer demand upgrade, new technology began to widely used situation, the birth of a new business model, a very Forward-looking business ideas, a kind may be the same as the original e-commerce once again change the new ecology of the retail industry. Peter Drucker, a management guru, once warned businesses that they needed to open the corporate skylight every 6 to 12 months and take a look at the world outside. However, what we want to open is the skylight of the new retail business. At the start of the new retail business, we interviewed some businessmen who have applied the new retail concept and interviewed Zhang Yong, chief executive of Alibaba, to hear how he personally decrypted the new retail concept. We look forward to reflecting the traits of great business innovations of this era through the record of those who were at the top of the wave. The birth of new retail As China's largest e-commerce company's helm, Zhang Yong is about to usher in the 10th anniversary of Alibaba. 10 years ago, August 29, he completed the grand final earnings release, the next day joined Alibaba, Taobao CFO post. 10 years, Zhang Yong's position step by step rose to Alibaba CEO. This 10 years, Alibaba is also soaring 10 years. Alibaba's business has blossomed over the past decade. Ecommerce, payment and logistics have changed people's lives in all aspects. Alibaba's market capitalization has also risen to new highs. Even though Alibaba is "huge" in terms of market capitalization, influence and business scope, Alibaba still uses innovation as its core driver. "If 10 years later, Ali's main business is only today's business, then we have a bad event.You have new business out, and even more important business out, this is our more important development. Zhang Yong said. New retail, is Zhang Yong referred to as "more important business." The emergence of this "red dot" comes from a brain opening. Zhang Yong recalled to reporters in "Finance and Economics World": "Last October, I chatted with Teacher Ma (Jack Ma) and talked and chatted with Teacher Ma to pop out the word 'new retail.'" In the eyes of Zhang Yong, Ma has a lot of imagination about the future, good at summing up, good at the future trends and business development highly summarized, the emergence of the new retail is the case. In fact, Jack Ma has made a lot of thought behind the judgment that the E-commerce era is coming to an end. E-commerce currently accounts for 15% of the total retail sales of consumer goods. For businesses, the future business opportunity is not to simply turn the e-commerce ratio into 20% or 30%. Rather, it should be viewed from the consumer's perspective in the long run On the remaining 80% of the business, all digitized. Indeed, e-commerce is just a "small business" compared to the entire business. Moreover, after a period of rapid development, the once-new format started to enter a weak period. National Bureau of Statistics data show that in 2014, 2015 and 2016, the national online retail sales were 2.8 trillion yuan, 3.88 trillion yuan and 5.16 trillion yuan respectively, up 49.7%, 33.3% and 26.2% Speed ​​slowed significantly. Because of this, Alibaba took the lead in proposing new retail sales. In Alibaba's opinion, the total retail sales of social consumer goods in China are more than 30 trillion yuan. Instead of staring at the online market, it is better to look for the urgent needs of embracing the Internet and desperately need to digitize its data to help them develop and make bigger businesses. If Ma is the abstract proposition of the new retail concept of Alibaba, then thoughtful Zhang Yong, the new retail interpreter and practitioner. In fact, Zhang Yong, who acted in accordance with the principle of "doing first and said later," led Alibaba to conduct some new business ventures before the new retail term emerged. "All of our methodologies are explored in practice, not a set of methodologies is written down and then executed, there is no such thing as no gods can write in." Zhang Yong said. As early as 2015, Zhang Yong and the same Shanghai native Hou Yi, drank innumerable cups of coffee, spit splashes, the collision of a new business model offline integration. Subsequently, with the incubation and support from Alibaba, a new species in the retail industry was finally born and became the benchmark of Alibaba's new retail business.
June 23, 2023